Overview
know exactly how to put together a ‘free’ report and market
effectively so that it takes on a life of its own and continues to
produce phenomenal results for weeks, months or even years
after the report is released. These savvy marketers use their
reports to build massive mailing lists, quickly and efficiently.
Don't get me wrong. The free report list building technique isn't
limited only to Internet marketers. It spills over into brick and
mortar marketing as well...or maybe that’s where it started. Who
knows? The lines between Internet marketing and Brick and
Mortar Marketing have become a bit blurred over the years.
If you don’t believe me, go and perform a search for ‘free
marketing reports’ using your favorite search engine. You'll find
free reports about all kinds of products and services. You will find
free reports about marketing beverages, sports, music, B2B
marketing and dozens of others. The point of these free reports is
the same. The idea is to give your potential customer valuable
information to in exchange of his or her name and email address
for the purpose marketing products and services to them in the
future.
One important key to effectively using free reports to build an opt-
in list, either online or off-line is that it must contain good, solid
information. The information does not have to be completely
unique, but it must be accurate and free reports must be well
written... no poor grammar or misspelled words are allowed. The
information needs to be presented to readers in a clear way, as
well.
Another key is that good reports, whether they are free or paid for,
must be helpful to the people who read them. Make sure you
check your facts and include relevant, timely data.
As you're creating your report you also want to keep in mind that
the whole point of your free report is NOT the actual report. The
report is only a means to and end. In the planning stages you will
want to decide exactly what you want your report to accomplish
and keep those goals in mind as you are writing.
Look for your next lesson tomorrow. We will be going over how
you can write your own free report in only 60 minute. But until then,
I want you to take some time and think about the reasons that
you're writing your report and exactly what you wanted to do for
