Lean Media

Lean Media

by Ian Lamont

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Most new media is destined to fail. Whether it's a song, film, website, book, video game, advertisement, or other type of media production, it's extremely difficult to create works that resonate with audiences.

Lean Media can give creators and media companies an edge. The framework has worked for some of the biggest media brands and most well-known artists, as well as smaller teams and media ventures. It draws on the same "lean" approaches adopted by manufacturing and tech startups, but is optimized for the unique needs and production methods used in the media industry.

In LEAN MEDIA, author Ian Lamont shows how the framework can streamline processes, lower costs, reduce the risk of failure, and ultimately create media that matters. Packed with examples as diverse as The Simpsons, Led Zeppelin, Minecraft, The Financial Times, and more, LEAN MEDIA outlines the framework for producing high-quality media on time and on budget.

If you create media, the Lean Media framework provides the tools and know-how to develop media that clicks with audiences. Whether you work on a large team or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead.

If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren't working out.

All kinds of media professionals can leverage the framework, including:

* Filmmakers
* Publishers
* Broadcasters
* Authors
* Journalists
* Graphic designers
* Website operators
* Recording artists
* Video game designers
* Copywriters
* Creative directors
* Performance artists

John Maeda, Head of Computational Design & Inclusion at Automattic and author of Laws of Simplicity, has hailed the timeliness of Lean Media. "Lamont has successfully taken concepts from the Lean Startup movement and applied them to media production projects," Maeda says. "No longer can there be the 'one visionary way' -- instead, there needs to be humility (know your customer) and incrementalism (test often) as the keys to creative outcomes."

For more information, visit leanmedia.org.

Product Details

BN ID: 2940158561979
Publisher: i30 Media Corporation
Publication date: 09/12/2017
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 158
File size: 3 MB

About the Author

Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His media career has spanned more than 25 years across three continents, including a stint in the British music industry and a six-year residence in Taipei, where he learned Mandarin and worked for a local TV network and newspaper.

After returning to the Boston area, Lamont shifted into digital media, building websites for Harvard University, developing online services for technology publisher IDG, and serving as managing editor of The Industry Standard blog platform and prediction market. Later, he founded two ventures, including a mobile software company and i30 Media, which publishes In 30 Minutes guides (in30minutes.com).

Lamont is a graduate of the Boston University College of Communication and MIT’s Sloan Fellows Program in Innovation and Global Leadership. He writes about Lean Media and related business and media topics at leanmedia.org.

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