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Lean Media

By Ian Lamont
eBook
$9.99
By Ian Lamont
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Most new media is destined to fail. Whether it's a song, film, website, book, video game, advertisement, or other type of media production, it's extremely difficult to create works that resonate with audiences.

Lean Media can give creators and media companies an edge. The framework has worked for some of the biggest media brands and most well-known artists, as well as smaller teams and media ventures. It draws on the same "lean" approaches adopted by manufacturing and tech startups, but is ...

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