THE MEDIA SAVVY LEADER profiles some of today’s most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations—and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.
"In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. "
— Mark Cuban, Billionaire Entrepreneur & Chairman of HDNet Television "To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details—in an easy-to-digest manner—how to do so, and to thine own self be true."
— Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals
"Among the attributes of leadership, the ability to communicate clearly has never been more important than it is today ... David Henderson has the experience and the skills to help."
— Dan Rather, Television News Anchor & Journalist
"David Henderson knows what we journalists know: the more that news and information saturate our society, the more savvy and discriminating the media and their audiences become. An executive wanting to communicate effectively must be honest and real. David’s got the skill, the experience, and the instincts to help you find your authentic voice."
— Lisa Mullins, Anchor, Public Radio International/BBC’s “The World”
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"In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. "
— Mark Cuban, Billionaire Entrepreneur & Chairman of HDNet Television "To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details—in an easy-to-digest manner—how to do so, and to thine own self be true."
— Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals
"Among the attributes of leadership, the ability to communicate clearly has never been more important than it is today ... David Henderson has the experience and the skills to help."
— Dan Rather, Television News Anchor & Journalist
"David Henderson knows what we journalists know: the more that news and information saturate our society, the more savvy and discriminating the media and their audiences become. An executive wanting to communicate effectively must be honest and real. David’s got the skill, the experience, and the instincts to help you find your authentic voice."
— Lisa Mullins, Anchor, Public Radio International/BBC’s “The World”
The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World
THE MEDIA SAVVY LEADER profiles some of today’s most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations—and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.
"In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. "
— Mark Cuban, Billionaire Entrepreneur & Chairman of HDNet Television "To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details—in an easy-to-digest manner—how to do so, and to thine own self be true."
— Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals
"Among the attributes of leadership, the ability to communicate clearly has never been more important than it is today ... David Henderson has the experience and the skills to help."
— Dan Rather, Television News Anchor & Journalist
"David Henderson knows what we journalists know: the more that news and information saturate our society, the more savvy and discriminating the media and their audiences become. An executive wanting to communicate effectively must be honest and real. David’s got the skill, the experience, and the instincts to help you find your authentic voice."
— Lisa Mullins, Anchor, Public Radio International/BBC’s “The World”
"In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. "
— Mark Cuban, Billionaire Entrepreneur & Chairman of HDNet Television "To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details—in an easy-to-digest manner—how to do so, and to thine own self be true."
— Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals
"Among the attributes of leadership, the ability to communicate clearly has never been more important than it is today ... David Henderson has the experience and the skills to help."
— Dan Rather, Television News Anchor & Journalist
"David Henderson knows what we journalists know: the more that news and information saturate our society, the more savvy and discriminating the media and their audiences become. An executive wanting to communicate effectively must be honest and real. David’s got the skill, the experience, and the instincts to help you find your authentic voice."
— Lisa Mullins, Anchor, Public Radio International/BBC’s “The World”
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The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World
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The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World
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Product Details
| BN ID: | 2940013085589 |
|---|---|
| Publisher: | Reed, Robert D. Publishers |
| Publication date: | 08/29/2011 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 272 |
| File size: | 767 KB |
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