The Ultimate Guide for Small Business Digital Marketing: Combining digital and non-digital assets in order to drive traffic to and create leads from a small business website

by Mark Stafford

Overview

What if you could focus your small business advertising efforts on the things that are proven to work? 

Many small business owners are frustrated with their marketing efforts because 80% of their media purchases don't seem to be bringing clients in the door. By using this guide, some of the guesswork will be taken out of your media buys. You will be able to identify the 20% that works for most small businesses and then understand how to use those tools in your business more effectively.

Websites are critical to your marketing efforts...sometimes

Websites can be powerful weapons in your marketing arsenal, if you understand how to utilize them properly! In this guide, you will gain a better understanding of how to develop your small business website, how to draw people into it, and then how to use it to drive sales. 

Based on research specific to small businesses

This guide is based on our research with small businesses (with 1-10 employees) operating in a variety of different fields.  Both the author and his team have decades of experience in small business media. They have discovered some trends in small business advertising that consistently work. In this guide, you will learn some digital marketing techniques that drive small businesses forward and you will learn additional non-digital marketing techniques that effectively support those efforts. 

Marketing can either really help you or it can hurt you

Small businesses often waste thousands of dollars and ultimately close their doors because their marketing tools are used improperly. Just like a hammer can be used to either build or destroy, marketing can also be used to either build or to destroy your business. In this guide, you will learn how to build and build and build some more!

 

Here's to more customers!

Product Details

ISBN-13:	9781951890186
Publisher:	Warner House Press
Publication date:	01/25/2021
Sold by:	Barnes & Noble
Format:	eBook
Pages:	77
File size:	2 MB

About the Author

Mark Stafford is the owner and founder of Ablaze Media. He is a graduate of the Arizona Christian University with highest honors. Mark has been working in media development since 1997. He began his career in media development by serving on the creative staff at multiple organizations including a university, several large non-profits and a radio station that was awarded with the prestigious, "Station of the Year Award," twice. Mark has now branched out on his own and is offering his services to businesses and non-profits throughout Prescott, Prescott Valley, Cottonwood and the Greater Yavapai County region. He loves music and is an active musician playing electric and string bass, acoustic and electric guitar, & keyboard. He has served with several professional Christian touring groups and has been nominated for a Dove award. When he is not designing graphics, you might find him in his F250 cruising around the back roads of the local national forests, leading a worship team at a local church or cycling around Prescott.

Table of Contents

Section 1: Overview and Introduction

Drive People to Your Website and Then Engage!

Maximizing the 20% of Advertising Opportunities That Actually Work

Using Local Business Listings to Attract New Customers

Section 2: Creating a Website That Sells

The Basics of a Lead-Generating Website

Guiding Real People Through Your Website

Four Essentials for Small Business Websites

Wix vs. Weebly vs. WordPress: Why We Suggest WordPress to Build Websites

9 Essential WordPress Tips

3 Proven Ways to Drive Website Sales

Three Tactics for Keeping Potential Buyers on Your Website Longer

When Is It Time to Call a Web Designer?

Section 3: Effectively Using Print Media to Promote Your Website

Creating an Effective Low-Tech Direct Mail Campaign to Drive Website Traffic

Using Magazine Ads to Drive Traffic to Your Website

Section 4: Email Marketing

Your Email Sales Machine

First Impressions Matter: Great Email Subject Lines Draw in Readers

75 Effective Email Subject Lines

Section 5: Content Marketing, Social Media, and SEO

Creating Sustainable, Organic Traffic Through Content Marketing

How Much Is Enough? Building an Audience by Posting Consistently

Writing Blog Posts That Both Readers and Search Engines Love

The 4 U's of Effective Content Marketing

Dozens of Blog Post Ideas

Using Social Media to Effectively Promote Your Website and Blog

Holistic SEO? What Is That? Why Is It the Best Approach?