Many small business owners are frustrated with their marketing efforts because 80% of their media purchases don't seem to be bringing clients in the door. By using this guide, some of the guesswork will be taken out of your media buys. You will be able to identify the 20% that works for most small businesses and then understand how to use those tools in your business more effectively.
Websites are critical to your marketing efforts...sometimes
Websites can be powerful weapons in your marketing arsenal, if you understand how to utilize them properly! In this guide, you will gain a better understanding of how to develop your small business website, how to draw people into it, and then how to use it to drive sales.
Based on research specific to small businesses
This guide is based on our research with small businesses (with 1-10 employees) operating in a variety of different fields. Both the author and his team have decades of experience in small business media. They have discovered some trends in small business advertising that consistently work. In this guide, you will learn some digital marketing techniques that drive small businesses forward and you will learn additional non-digital marketing techniques that effectively support those efforts.
Marketing can either really help you or it can hurt you
Small businesses often waste thousands of dollars and ultimately close their doors because their marketing tools are used improperly. Just like a hammer can be used to either build or destroy, marketing can also be used to either build or to destroy your business. In this guide, you will learn how to build and build and build some more!
Here's to more customers!
|Publisher:||Warner House Press|
|Sold by:||Barnes & Noble|
|File size:||2 MB|
About the Author
Table of Contents
Section 1: Overview and Introduction
Drive People to Your Website and Then Engage!
Maximizing the 20% of Advertising Opportunities That Actually Work
Using Local Business Listings to Attract New Customers
Section 2: Creating a Website That Sells
The Basics of a Lead-Generating Website
Guiding Real People Through Your Website
Four Essentials for Small Business Websites
Wix vs. Weebly vs. WordPress: Why We Suggest WordPress to Build Websites
9 Essential WordPress Tips
3 Proven Ways to Drive Website Sales
Three Tactics for Keeping Potential Buyers on Your Website Longer
When Is It Time to Call a Web Designer?
Section 3: Effectively Using Print Media to Promote Your Website
Creating an Effective Low-Tech Direct Mail Campaign to Drive Website Traffic
Using Magazine Ads to Drive Traffic to Your Website
Section 4: Email Marketing
Your Email Sales Machine
First Impressions Matter: Great Email Subject Lines Draw in Readers
75 Effective Email Subject Lines
Section 5: Content Marketing, Social Media, and SEO
Creating Sustainable, Organic Traffic Through Content Marketing
How Much Is Enough? Building an Audience by Posting Consistently
Writing Blog Posts That Both Readers and Search Engines Love
The 4 U's of Effective Content Marketing
Dozens of Blog Post Ideas
Using Social Media to Effectively Promote Your Website and Blog
Holistic SEO? What Is That? Why Is It the Best Approach?