10 Steps To Killer Web Copy
How To Position Yourself In The Market For Success

I started as an infomercial marketer, a television commercial marketer. And that was during the early 90’s, about 91, 92, when the infomercial business was flourishing.

The advertising rates on the cable stations, in the US, and even overseas in the UK and in Europe were more affordable and a little guy of maybe $40,000 - $50,000 budget could compete with the big guys, Fortune 500 companies, because they would buy the odd hour times between 1 AM to 6 AM
because of a concept called the Isolation Factor which direct response guru Alvin Eicoff talks about.

When there’s a program you’re watching that you’re really not interested in, let’s say a B-Movie, then a commercial looks more interesting. So the best direct-response television spots whether it’s a 60 second, two minute, or a 30 minute infomercial ... which is what I did, I wrote those spots as a copywriter, and I also took the winning spots infomercials and took them to QVC both overseas and domestically here in the United States as well as the Home Shopping Network.
1101073331
10 Steps To Killer Web Copy
How To Position Yourself In The Market For Success

I started as an infomercial marketer, a television commercial marketer. And that was during the early 90’s, about 91, 92, when the infomercial business was flourishing.

The advertising rates on the cable stations, in the US, and even overseas in the UK and in Europe were more affordable and a little guy of maybe $40,000 - $50,000 budget could compete with the big guys, Fortune 500 companies, because they would buy the odd hour times between 1 AM to 6 AM
because of a concept called the Isolation Factor which direct response guru Alvin Eicoff talks about.

When there’s a program you’re watching that you’re really not interested in, let’s say a B-Movie, then a commercial looks more interesting. So the best direct-response television spots whether it’s a 60 second, two minute, or a 30 minute infomercial ... which is what I did, I wrote those spots as a copywriter, and I also took the winning spots infomercials and took them to QVC both overseas and domestically here in the United States as well as the Home Shopping Network.
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10 Steps To Killer Web Copy

10 Steps To Killer Web Copy

by Louis Allport
10 Steps To Killer Web Copy

10 Steps To Killer Web Copy

by Louis Allport

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Overview

How To Position Yourself In The Market For Success

I started as an infomercial marketer, a television commercial marketer. And that was during the early 90’s, about 91, 92, when the infomercial business was flourishing.

The advertising rates on the cable stations, in the US, and even overseas in the UK and in Europe were more affordable and a little guy of maybe $40,000 - $50,000 budget could compete with the big guys, Fortune 500 companies, because they would buy the odd hour times between 1 AM to 6 AM
because of a concept called the Isolation Factor which direct response guru Alvin Eicoff talks about.

When there’s a program you’re watching that you’re really not interested in, let’s say a B-Movie, then a commercial looks more interesting. So the best direct-response television spots whether it’s a 60 second, two minute, or a 30 minute infomercial ... which is what I did, I wrote those spots as a copywriter, and I also took the winning spots infomercials and took them to QVC both overseas and domestically here in the United States as well as the Home Shopping Network.

Product Details

BN ID: 2940012497284
Publisher: Nook Ebook
Publication date: 05/12/2011
Sold by: Barnes & Noble
Format: eBook
File size: 430 KB
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