Customer Creation Handbook

by Stephen Smith, Peter Serle (Illustrator)

Overview

The Customer Creation Handbook summarizes the key sales & marketing disciplines that help companies of all sizes recognize act on and manage the trends that shape buying behavior.  From direct marketing fundamentals, SEO, Social Media management and how to develop the right sales and marketing culture, this is a must read for business executives at all levels.  It dives into the cultural, technological and change initiatives that must take place to survive, and thrive, in an ever changing and hyper competitive market place.  Bonus included: Social Media, SEO, Lead Management and Marketing Checklist.

Product Details

ISBN-13:	9780983048404
Publisher:	Romeii, LLC
Publication date:	10/19/2010
Sold by:	Barnes & Noble
Format:	eBook
File size:	194 KB

About the Author

Steve Smith, sometimes known as “S2” for short began tearing up Yellow Page books in 1998 explaining…” The Internet is Where We’re Going” to a shocked group of sales people and management staff . That vision led to the development of a true sales and marketing system that was studied nationally and recognized marketing as being a living, ongoing, organic discipline that changes and grows over time. It needs planning, research, adjustment and flexibility based on budgets people, technology, trends and shifts in customer behavior. Marketing should present clear and compelling evidence of what works, what doesn’t and what to stick with. Social Media is an extension of those constant changes, it’s here, it’s measurable and can help those businesses looking for a better way to create, manage and satisfy customers.