Eugene M. Schwartz' Breakthrough Advertising Review Notes

by Dr. Robert C. Worstell (Editor), Eugene M. Schwartz

Overview

BREAKTHROUGH ADVERTISING is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.

Unfortunately, it's been allowed again and again to drop out of circulation, and its lessons lost. Further, copyright issues don't enable this book to be reproduced freely for another 50 years or so.

I've been able to produce this set of Notes as a form of Review so that you can start finding for yourself:

- How to create ads which sell your products at the expense of your competition

- Find which roles your customer really wants to play and align these to your product

- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.

- Learn how to control your audience by being their friend.

Get Your Copy Today and Start Your Route to Copywriting Mastery!

Product Details

BN ID:	2940149738038
Publisher:	Midwest Journal Press
Publication date:	07/15/2014
Series:	Masters of Marketing Secrets , #2
Sold by:	Barnes & Noble
Format:	eBook
Sales rank:	187,276
File size:	166 KB

About the Author

DR. ROBERT C. WORSTELL creates each day he lives - and invites you to do the same.

He is the author/editor/publisher for over 150 books on self-help, personal development, book publishing, marketing - and more in development all the time.

After discovering the core system underlying all personal improvement, he continued researching into other aspects of survival, finding the system for discovering systems - meaning anyone can now tap into an effortless and abundant life for themselves and those around them.

On the side, he has been disproving other "conventional wisdom" in the areas of Internet Marketing and most recently - self-publishing. See his "Just Publish! Ebook Creation for Indie Authors." Also check out the parody "J'APE: Just Another Promotion Excuse" - where humor is used to skewer the sacrosanct world of the celebrity author.

EUGENE M. SCHWARTZ was born on March 18, 1927, in Butte, Mont., and studied at the University of Washington. He moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief. In 1954 he went into business on his own.

An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including "Breakthrough Advertising" and "The Brilliance Breakthrough." He wrote some of the most celebrated lines in direct-mail advertising, such as "Give Me 15 Minutes and I'll Give You a Super-Power Memory," which launched the first book of the memory expert Harry Lorraine. (from NY Times)