Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shap...