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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands
Hardcover
$40.00
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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more in...
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more in...