How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle

The greatest athletic performances spring from the mindset, not just the muscles.

Elite athletes have known this for decades—and now science explains why. In his fascinating sports psychology book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to explore how the best endurance athletes build mental toughness and gain a competitive edge.

Fitzgerald takes you deep into the action of over a dozen epic events in running, cycling, triathlon, XTERRA, and r...