A Practical Guide to Entrepreneurship: How to Turn an Idea Into a Profitable Business

A Practical Guide to Entrepreneurship: How to Turn an Idea Into a Profitable Business

by Michael Morris
     
 

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Entrepreneurship has long been just another field of academic study, but now many students are looking towards self-employment as a career. Offering a practical action plan, rather than just discussing theory, A Practical Guide to Entrepreneurship combines well researched understanding of entrepreneurship issues with guidance in the form of case studies,

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Overview

Entrepreneurship has long been just another field of academic study, but now many students are looking towards self-employment as a career. Offering a practical action plan, rather than just discussing theory, A Practical Guide to Entrepreneurship combines well researched understanding of entrepreneurship issues with guidance in the form of case studies, exercises, advice and tips. Offering a solid learning experience and a contemporary overview of the subject, the book will benefit undergraduates and postgraduate students. Taking readers through each step of the start-up process, covering: planning, marketing, selling and advertising, finances and business law, this book will also appeal to people who are thinking of starting their own business.

The author includes sections on generating and screening ideas, summaries of academic models and theories, information on new developments in the field, as well as a glossary and appendix listing useful books, websites and links to 200 online video lectures. There are 20 mini case studies of entrepreneurship in action from around the world.  Informed by UK practice but offering much to the international would-be entrepreneur, this book includes learning resources that stress the practical through leadership tests, start-up checklists, 380 downloadable Powerpoint slides and other valuable supplementary online material for students, teachers and entrepreneurs.

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Editorial Reviews

From the Publisher

"[W]ritten for the student of entrepreneurship who wishes to understand the subject, as well as for the individual who may use it as a practical guide to setting up a business. The book is structured as a step-by-step guide through the main issues faced by the new entrepreneur." --Business Book Summaries
EBSCO - Business Book Summaries

"[W]ritten for the student of entrepreneurship who wishes to understand the subject, as well as for the individual who may use it as a practical guide to setting up a business. The book is structured as a step-by-step guide through the main issues faced by the new entrepreneur."

Product Details

ISBN-13:
9780749466886
Publisher:
Kogan Page, Ltd
Publication date:
12/28/2012
Pages:
304
Product dimensions:
6.70(w) x 9.40(h) x 0.80(d)

Related Subjects

Meet the Author


Michael Morris
has taught for university business schools, contributed regular columns to business magazines and has extensive experience consulting to small firms. He is also the author of Starting a Successful Business, published by Kogan Page.

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