Advances in Web Mining and Web Usage Analysis: 6th International Workshop on Knowledge Discovery on the Web, WEBKDD 2004, Seattle, WA, USA, August 22-25, 2004, Revised Selected Papers

TheWebisaliveenvironmentthatmanagesanddrivesawidespectrumofapp- cations in which a user may interact with a company, a governmental authority, a non-governmental organization or other non-profit institution or other users. User preferences and expectations, together with usage patterns, form the basis for personalized, user-friendly and business-optimal services. Key Web business metrics enabled by proper data capture and processing are essential to run an effective business or service. Ena...