The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

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Overview


A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.

In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in ...

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Overview


A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.

In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.

Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.

Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.

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  • John Assaraf and Murray Smith
    John Assaraf and Murray Smith  

Editorial Reviews

From the Publisher
"This book is a masterpiece! I couldn't stop reading it. It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students." —Jack Canfield, co-author of The Success Principles and co-creator of the Chicken Soup for the Soul series

"The Answer is absolutely a must read for anyone interested in a new and much higher level of prosperity. John and Murray have helped me more than triple my business income and they can do the same for you. I highly recommend it." —Dharma Singh Khalsa, MD, America's #1 Brain Longevity Specialist

"A brilliant formula for growing any business and living an extraordinary life - entrepreneurial wisdom embodied in a proactive, balanced approach to living. A must read!" —Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

"Everyone wants the answers to life's probing questions, particularly of business, financial freedom and how to make your life a masterpiece. My friends John and Murray have made their lives masterpieces and share from deep profound insight how you can make yours the same or even better." — Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul ®, co-author, Cracking the Millionaire Code and The One Minute Millionaire

"If you really want to attract and make things happen faster in your business and life, read The Answer now! John Assaraf and Murray Smith will put you on the road to riches as fast as anyone I know. Read it and give a copy to your best friend." — Bob Proctor, of The Secret and author of You Were Born Rich

"This book does not hold anything back. It's got it all. How to THINK like someone who should be wealthy and then how to back it up with killer growth strategies backed by step-by-step plans for super growth. A must read for any CEO serious about amassing a fortune." — Chet Holmes, bestselling author of The Ultimate Sales Machine

"There are great books on the unlimited power of our minds to co-create the circumstances of our dreams. There are even more books on business development and the management of those dreams. What makes The Answer so remarkable is that finally both dimensions have been wonderfully explained and integrated into what is destined to be the 'how to' book of the century. Read and win!" — Ian Percy, author Infinite Possibilities - Make Your Life a Masterpiece.

"This book is the first AND ONLY one I've seen that teaches you how to harness all three of the laws of attraction; gestation AND action together, to make extraordinary things start happening in your business right away! John and Murray have packaged a lifetime of highly result-certain expertise into this content-rich book. If you business isn't living up to your vision, this is the one book and philosophy of predictable, unstoppable growth that you need to read, learn...and do!" —Jay Abraham, Marketing Guru

"The Answer is inspiring. It motivates you to go after the grandest version of the greatest life and business you ever envisioned for yourself with the knowledge that it is absolutely possible. The Answer gives you the tools to change your life. This is one of the most exciting books I have ever read." — Suzanne Somers

"The Answer is a pragmatic and easy to use formula for building a solid entrepreneurial business. Read it, and most importantly, take action upon it!" — James Arthur Ray, author of Harmonic Wealth®, The Secret of Attracting the Life You Want and The Science of Success

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Product Details

  • ISBN-13: 9781416562009
  • Publisher: Atria Books
  • Publication date: 9/29/2009
  • Edition description: Reprint
  • Pages: 320
  • Sales rank: 261,372
  • Product dimensions: 5.52 (w) x 8.46 (h) x 0.74 (d)

Meet the Author

John Assaraf is one of the experts featured in the film and book The Secret, which he helped launch into a worldwide phenomenon. He has shared his expertise on achieving financial freedom and living an extraordinary life with millions of viewers on Larry King Live, The Ellen DeGeneres Show, and dozens of other media venues worldwide. Visit John online at www.johnassaraf.com.

Murray Smith is a business growth expert who has built thirteen businesses, including Indian Motorcycle which he bought just the name from bankruptcy and built it into the second largest U.S. motorcycle company. He has helped thousands of small business owners in thirty countries and has been featured in national and international media, including Forbes, Entrepreneur, CBC, CNN, and NBC. Murray currently owns three companies that help business owners discover new and untapped revenues by focusing on strategies to help increase revenues from their existing clients and attract new clients. Learn more at www.gettheanswer.com and www.accessmainstreet.com.

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Read an Excerpt

2

THE SEARCH FOR HOW THE WORLD WORKS

In 1633, an aging Italian astronomer named Galileo Galilei was taken before the Roman Inquisition, tried, convicted of heresy, and sentenced to spend the rest of his life in prison.

Galileo's crime? He endorsed the idea, proposed a century earlier by the great Catholic astronomer Nicolaus Copernicus, that the earth is not the center of the solar system. In fact, said Galileo, it is the other way around: The sun sits at the center, and the earth is simply one of a handful of planets that revolve around it.

This idea was judged as being diametrically opposed to the position taken by Holy Scripture. Galileo was forced to publicly recant his views, and his book containing the offending idea, Dialogue Concerning the Two Chief World Systems, was banned. The old man's sentence was later commuted to house arrest, and he lived out the rest of his days confined to his villa outside Florence, where he eventually went blind.

Still, Galileo's views persisted, and the meticulous experiments and mathematical models he used in his search to understand nature set the stage for all the developments of modern science that followed. Three centuries later, a German physicist named Albert Einstein called him "the father of modern science."

For more than a thousand years leading up to the time of Galileo, science had been more interested in creating intellectually satisfying descriptions of reality than in trying to see if those descriptions could be supported by proof. But with the age of Copernicus and Galileo, European scientists began the vigorous pursuit of empirical evidence. Thought experiments gave way to actual physical experiments, such as the famous moment when Galileo dropped two objects from the Leaning Tower of Pisa to test out Aristotle's assertion that heavier objects fall faster than lighter objects. (They don't.)

From Galileo's time onward, scientists' precise observations contributed to a picture of the world that looked very much like a massive piece of mechanical clockwork; they had little practical use for such ideas as soul, spirit, or consciousness. The French philosopher and mathematician René Descartes, a contemporary of Galileo's who is today regarded as "the father of modern philosophy," declared that the best way to understand how the world works would be to divide existence into two parts: the objective or material world, governed by the principles of science, and the subjective world of the mind and the soul, which would be the province of the church.

Descartes is especially famous for the statement I think, therefore I am. But the truth is, the think part of that declaration puzzled Descartes, much as it has puzzled scientists for centuries since. Just how is it that we think? Where do our thoughts come from? How do the bits of physical matter that constitute our brains generate consciousness? As contemporary physicist John Hagelin has said, "There is a deep philosophical problem surrounding how you get consciousness out of a hunk of meat."

Despite Descartes' neat division of reality, common sense suggested that our thoughts must be connected to the rest of existence somehow. But how, exactly? The answers to those questions open up a tremendous new world of possibility for what we can achieve in our lives, and they form a central part of The Answer.

A WORLD INSIDE THE ATOM

In the generations following Galileo and Descartes, Sir Isaac Newton took the idea of nature-as-machine much further, detailing the precise laws that govern how that machine operates. All of classical physics, and in fact, all of modern science, has been built upon the foundation created by Newton, who described a universe of empty, three-dimensional space, through which physical objects move according to immutable laws. These laws of motion made possible the advance of modern technology, from simple steam engines to the space probes that have analyzed soil samples on Mars.

What we have been able to accomplish by applying Newton's laws has been truly astonishing. But scientists eventually reached the limits of the Newtonian worldview. As their tools grew more sophisticated, their explorations of the physical world took them deep into the heart of the atom, where the nature of reality proved to be something quite different from anything Descartes or Newton ever imagined.

At the dawn of the twentieth century, the tidy, objective, mechanistic view of the world began to fall apart. With the discovery of radioactivity in the late 1890s, scientists began looking into the world within the atomic nucleus, and they were shocked to discover that on the subatomic level, the physical world did not behave at all the way Newton said it should. In fact, the "atom" itself turned out to be a sort of illusion: The closer scientists looked, the less it really appeared to be there.

Coined in ancient Greece, the term atom means "indivisible unit," and through the nineteenth century, scientists believed that our entire physical universe was composed of these elementary particles. But radioactivity showed us that the atom was divisible after all — in fact, there was a whole new world of phenomena inside the atom, waiting to be explored, measured, and described. And when our vision of the atom fractured, the foundation of classical physics fractured along with it. Our view of how the world works was in for a radical transformation.

EVERYTHING IS ENERGY

When we say the name Albert Einstein, what comes to mind? Perhaps you think of his wild mane of white hair, or that famous picture of the distinguished physicist sticking out his tongue. Or maybe you think simply, "Genius." But whatever picture you have, you will also probably come up with "E=MC2." Why on earth would a mathematical equation for a sophisticated theory be so famous that even nonscientists recognize it immediately? Because with that simple equation, "Energy equals mass times the speed of light squared," Einstein shattered centuries of thinking and radically altered our view of how the world works.

In his effort to explain the puzzling behavior of light, Einstein found the only viable solution was to stop looking within the neat framework of Newtonian physics. Instead, he introduced his own picture of how the world works: the theory of relativity. One reason Einstein's idea was so transformative was that for the first time ever, it described how energy and matter are not only related, but can be transformed back and forth into each other. A chink had been found in the wall separating the worlds of matter and energy. Now the elegant, clear-cut world of classical, Newtonian physics would be forced to move over and make room for the fuzzy, strange, nearly unimaginable world of quantum physics.

Quantum physics is the study of how the world works on the smallest scale, at a level far smaller than the atom. And as scientists studied the nature of reality on a smaller and smaller scale, something strange began to happen: The deeper we went into reality, the more it seemed to dissolve from view. The search for the smallest known particle of matter had instead turned up distinct yet elusive little packets of energy, which physicists called quanta.

The Einstein breakthrough comes down to this: Everything is energy. A rock, a planet, a glass of water, your hand, everything you can touch, taste, or smell — it's all made of molecules, which are made of atoms, which are made of protons and electrons and neutrons, which are made of nothing but vibrating packets of energy.

This is where quantum physics intersects with what I found inside that cardboard box. What physicists found has everything to do with how you are going to create the life of your dreams by building your dream business. For once we know that everything is energy — that there is no absolute distinction between matter and energy — then the boundaries between the physical world and the world of our thoughts start to disappear as well.

READING THE MIND OF GOD

In the decades that followed Einstein's theory of relativity, the new quantum physics began to reveal some very strange things. The tiny packets of energy known as quanta exhibited some very peculiar behaviors, including an unexplainable ability to influence one another, a property called entanglement.

In his book Science and the Akashic Field, physicist Ervin Laszlo describes a series of experiments conducted by lie detector expert Cleve Backster. Backster took some white blood cells from the mouths of his subjects and cultured them in a test tube. He then moved the cultures to distant locations, more than seven miles away. He attached lie detectors to the cultures and then performed a series of experiments on his subjects.

In one of his tests, he showed his subject a television program depicting the Japanese attack on Pearl Harbor in 1941. This man was a former navy gunner who had actually been present at Pearl Harbor during the attack. When the face of a navy gunner appeared on the screen, the man's face betrayed an emotional reaction — and at that precise moment, the lie detector's needle seven and a half miles away jumped, exactly as it would have had it been attached to the man himself, and not just to a test tube of his cultured white blood cells miles away.

Subsequent experiments varied the circumstances and increased the distances involved to dozens and even hundreds of miles, with the same astonishing results.

How is such a thing possible? In the language of quantum physics, the particles of the gunner's body are still connected or "entangled" with one another, and no matter how far apart they are separated in space, they will continue to influence one another. In fact, this effect appears to occur at speeds faster than the speed of light, which violates one of Einstein's basic rules.

Scientists dubbed this mind-boggling capacity for instantaneous interconnection nonlocality. Einstein had a somewhat less technical term for it. He called it spooky action at a distance.

What could this force be? Could it be something even more basic than energy? The search was on for an underlying force that could bring together all the different kinds of energy we knew. This quest for a single mathematical equation that would account for the behavior of all the known forces in the universe — a unified field theory, or "theory of everything" — has become the holy grail of science. Some leading astrophysicists, such as Stephen Hawking, say that when we come up with this theory of everything, we will know the mind of God.

A BIZARRE DISCOVERY: THOUGHT INFLUENCES MATTER

Within twenty years of Einstein's radical work, another revolution in worldview occurred, just as cataclysmic as Einstein's. It started with two of the early pioneers of the quantum world, the Danish physicist Niels Bohr and his protégé Werner Heisenberg.

Bohr and Heisenberg studied the puzzling behaviors of these tiny subatomic particles and recognized that once you look deep within the heart of atoms, these "indivisible particles" are not at all like the neat little miniature solar systems of billiard balls everyone had expected, but were something far messier: They were something like tiny packets of possibility.

Each subatomic particle appeared to exist not as a solid, stable "thing," but as the potential of any one of its various possible selves. Heisenberg's uncertainty principle stated that it was not possible to measure all of a subatomic particle's properties at the same time. For example, if you record information about the location of a proton, you cannot pin down its speed or trajectory; if you figure out its speed, now its precise location eludes you.

Bohr and Heisenberg's work suggested that at its most basic level, physical matter isn't exactly anything yet. At the subatomic scale, according to this new understanding, reality was made not of solid substance but of fields of potentiality — more like a set of possible sketches or ideas of a thing than the thing itself. A particle would take on the specific character of a material "thing" (in the scientists' terms, its properties would collapse into a single state) only when it was measured or observed.

And that was the really strange thing: the discovery that the act of observation influenced these particles' behavior.

Every time the scientists looked for an electron, an electron would appear, right where they were expecting it. And it didn't matter if the person performing the observation was a scientist or a bus driver. In fact, even more bizarre, it was soon found that the mere intention of measuring particles, even without carrying out the actual act itself, would still affect the particles in question!

Suddenly subjectivity — the action of consciousness upon a piece of "matter" — had become an essential component in the very nature of reality.

THE ZERO-POINT FIELD

As scientists continued pursuing their explorations on staggeringly small scales, they eventually found themselves staring at something truly confounding. They termed it the zero-point field (ZPF), because at this most infinitesimal of levels, some sort of force appears to be present even at a temperature of absolute zero, when all known forms of energy vanish.

This is the place where the instantaneous connections of entanglement — those action-at-a-distance phenomena Einstein termed spooky — begin to make sense. Here, beneath the level of energy itself, exists a still more basic level. The field at this level is not exactly "energy" anymore, nor is it a field of empty space. It is best described, physicists realized, as a field of information.

To put it another way, the undifferentiated ocean out of which energy arises appears to be a sea of pure consciousness, from which matter emerges in clustered localities here and there. Consciousness is what the universe is made of; matter and energy are just two of the forms that consciousness takes.

Ervin Laszlo calls this field that underlies and connects all things the A-field, in deference to the ancient Vedic concept of the Akashic record, a nonphysical repository of all knowledge in the universe, including all human experience. The psychologist Carl Jung called it the collective unconscious; Teilhard de Chardin dubbed it the noosphere; Rupert Sheldrake refers to it as the morphogenetic field. It has been intuited and described for thousands of years and in a multitude of terms and images throughout human history. Only in the last few decades has science caught up to what we always sensed but could never fully explain.

Says Laszlo: "The ancients knew that space is not empty; it is the origin and memory of all things that exist and have ever existed....[This insight] is now being rediscovered at the cutting edge of the sciences [and is emerging] as a main pillar of the scientific world's picture of the twenty-first century. This will profoundly change our concept of ourselves and of the world."

In fact, it has already profoundly changed our picture of ourselves and our world — and it will radically change how you approach your business.

THOUGHT CREATES EVERYTHING

So what are we saying here, that everything that is, is made of thought? That thought creates the physical world? Yes, that is exactly what we're saying. Here, in a nutshell, is the conclusion so far of humanity's epic quest to understand the world:

Everything in the physical world is made out of atoms.

Atoms are made out of energy.

And energy is made out of consciousness.

Your thoughts not only matter, they create matter. Thought is where everything comes from. And your thoughts are where your business comes from.

If all this seems difficult to grasp or accept, imagine what it must have seemed like to the people of Galileo's time when they were asked to consider the proposition that the earth travels through space around the sun. To the ordinary citizen of the sixteenth or seventeenth century, it was so patently obvious that the earth stood still that the matter didn't even warrant serious discussion. After all, if we were shooting through space, why weren't we blasted by hurricane-force winds? "Besides, any fool can see that the earth isn't hurtling through space: We're just standing right here!"

Or travel back a few thousand years further, to antiquity, when the world was generally perceived to be flat. "Of course the world is flat! I mean, aren't you going to believe the evidence of your own eyes?"

So it is with the discoveries of modern physicists. Anytime our view of the world shifts radically, things seem uncomfortable, strange, bizarre, surreal. Even impossible.

"The world, round?" "So you're saying the earth moves, that it orbits the sun — not the other way around?" "Matter and energy are actually the same thing? You mean, matter is made of energy?" "What, now you're saying that matter and energy and everything in our world is made of thought? And our thoughts actually influence the formation of matter?!"

Yes, indeed, this seems surreal. But to pre-Socratic philosophers, so did the idea of a spherical earth. The truth is, we don't see what is there. We see what we are prepared to see, what we are conditioned to see.

There is a story that when Magellan's expedition first arrived on the shores of Tierra del Fuego in 1520, the native canoe-going population didn't mount much of a response, because the vast European sailing vessels represented such an alien concept that they literally could not see them. Like Captain Kirk and Mr. Spock and the rest of the team of the USS Enterprise stepping out of their invisibility-cloaked spaceship, the foreigners seemed to the natives as though they stepped out into their smaller canoelike landing craft literally out of thin air.

You've heard the old expression "I'll believe it when I see it." But that's not really how it is. The truth is more like this: You'll see it when you believe it. In a very real, concrete sense, your beliefs don't simply reflect your reality, they create your reality — and that applies to the reality of massive success in business. In the chapters that follow, we're going to walk through the process, step by step, of building your dream business by first harnessing the most powerful force in the universe: your beliefs.

THE MOST POWERFUL FORCE IN THE UNIVERSE

If the idea that the universe is made of thought seems amazing, here is the truly amazing thing about it: The scale of power we're talking about here is staggering beyond comprehension.

The universe appears to be structured as a series of layers or levels, much like an onion or Russian nesting dolls: Inside of organisms, we find cells; inside cells, molecules, then "indivisible" atoms, then electrons and protons, then quarks, bosons, mesons, photons, leptons...and the smaller the world, the greater the amount of force we find wrapped inside it.

The deeper in nature you go, the more dynamic nature becomes. In other words, the more fundamental the level to which you penetrate, the greater the power you'll find.

For example, chemical power, the force of chemical interactions, operates at the level of molecules and atoms. Nuclear power operates at the level of the atomic nucleus, about a million times smaller — and it is a million times more powerful. Yet even the nuclear level pales in comparison to the deeper levels today's quantum physics is exploring. According to Laszlo, the zero-point field has an energy density of 1094 ergs per cubic centimeter — that's ten thousand billion, billion, billion, billion times more energy in a single cubic centimeter of "empty space" than you have in all the matter in the known universe.

And that's just one cc of empty space. Imagine what you'd have in a quart.

HOW QUANTUM SCIENCE HELPS YOU BUILD YOUR DREAM BUSINESS

In 1902, two years after the physicist Max Planck first coined the term quantum to describe the core reality of light, a young British writer named James Allen penned a little book entitled As a Man Thinketh, which drew its title and its message from the biblical verse "As a man thinketh in his heart, so is he." At the time, few would have associated the two men and their work, but with the hindsight of a century's discoveries, we can now see the connection. While scientists spent the rest of the century pursuing the horizon set by pioneers such as Planck, Einstein, Bohr, and Heisenberg, which would ultimately lead to the quantum vacuum, philosophers like Napoleon Hill, Earl Nightingale, and Bob Proctor worked to articulate its application to the practical world of human accomplishment.

This idea, that our thoughts have a direct, causal impact on our reality, has been observed, but it always seemed like something that rational people couldn't buy into, an idea that created more questions than answers. Now science has given us that set of answers.

Remember the mind-boggling amount of power in that cubic centimeter of "empty space," or consciousness? When Victor Hugo said, "There is nothing more powerful than an idea whose time has come," we now know that this was more than a metaphor. He may not have fully realized it at the time, but he was giving us a literal description of how reality works.

Thought is the most powerful force in the universe. Our thoughts are the controlling factor in what we manifest and create in our lives.

The idea precedes the thing.

That is at the heart of how my dream house showed up, as well as every business I've built, and the same thing happens to every businessperson who has a vision and applies these strategies and tactics. It started as a picture, an idea in my mind, and before I knew what had happened, I was living in it.

Science tells us that underlying what we know as the world is a field of pure consciousness, billions upon billions of times more powerful than any measurable energy, and that this field of absolute consciousness knows everything that happens, anywhere and everywhere in the universe, instantaneously and with absolute accuracy. This is not so different from the kind of descriptions people have given for millennia in their efforts to grasp the ultimate nature of our universal source, what some of us call God. Whatever you call it, the picture that emerges is of a world bounded by an infinitely large, omnipotent, omniscient intelligence, which lies behind everything in the phenomenal world as its source, author, and ultimate destination.

This is the dream world we live in, you and I, and it is the clay from which you will shape and give life to your dream business.

Copyright © 2008 by Ria Ventures, LLC, and Murray Smith

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Table of Contents

Contents

Introduction: The Question

1. Inside the Box: John's Story

2. The Search for How the World Works

3. The Law of Attraction

4. The Universe Inside Your Brain

5. How to Change Your Mind

6. Your Dream Business

7. The Neural Reconditioning Process™

8. Neural Reconditioning FAQs

9. The Important Things: Murray's Story

10. Vision, Focus, Action

11. Your Ideal Customer

12. Innovating Your Business

13. Finding Your Business's DNA

14. Reaching Your Ideal Customer

15. Big Thinking

Conclusion: The Path

Acknowledgments

Appendix 1 Customer Survey Forms

Appendix 2 The Five Major Industries: Common Hot Buttons

Appendix 3 Distribution Channels, Marketing Strategies, and Marketing Tactics

Appendix 4 The Five Major Industries: Common Distribution Channels and Marketing Strategies

Resources

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See All Sort by: Showing 1 – 20 of 27 Customer Reviews
  • Posted December 8, 2009

    more from this reviewer

    I Also Recommend:

    Use The Answer as Your Compass to Point the Way.

    There are many books out there that promise insights so powerful that they will change your life. The Answer is a book that not only promises that, but also delivers on it. As the book itself states, this is not merely 'pop psychology' - it is something much more. This is an unofficial follow-up book to the wildly popular DVD 'The Secret'. John Assaraf, one of the participants in 'The Secret' - you will remember him as the likable vision board guy - co-wrote this book, and he applies his strategies for manifesting his own visions to this book. It is a welcome follow-up - though I enjoyed and was inspired by The Secret, I found its substance a bit lacking at times, especially when it told you that 'thoughts become things' and showed a kid wishing for a bike, then one magically appearing. That seemed too simplistic and silly; there is much more to it, of course. The Answer tells you how to actually go about successfully manifesting your carefully thought out visions in very detailed terms through a multi-pronged approach.

    I definitely recommend The Answer if you are truly ready to make quantum leaps in your life and in your business. You will need to put in your own effort, daily effort in fact, to truly effect positive, lasting change in your life. This is not just something you can read and reflect on, that will magically improve your circumstances through osmosis. That's actually the great thing about it, we all intuitively know that to create the life we seek, we can't just read a book or watch a DVD and have it happen for us, we will need to work for it, and apply our solid, consistent efforts to gain the best possible result - it's not about working harder, it's about working smarter. The Answer imparts utterly fascinating and important knowledge about quantum physics and neuroscience, and shows you how to tap into these powerful things to bring about the vision you have for you life. Using that knowledge, you will then need to closely examine your goals and break them down into useful, measurable, quantifiable elements. The book will help you clear up any gray areas that might have existed and overcome any roadblocks, real or imagined, conscious or not, and get you to the point of three very important things - crystal clear clarity about what you are aiming to achieve, laser-sighted focus and sustained, well-placed effort.

    The strategies in The Answer can be applied to absolutely any business or creative endeavor - you do the work to personalize the techniques to suit your business, life and goals. No one knows your aspirations like you do, after all. It doesn't just provide simplistic and rehashed 'motivation-speak' that we have all heard a thousand times, it gives you concrete techniques and deep, proven knowledge to back up what it's teaching. I encourage anyone who needs some inspiration in their lives, and/or to kick things up a notch in their business or creative activities to read The Answer, do all of the exercises, and make the changes it recommends in your life. To me, intuitively, it makes a lot of sense. I am implementing these things myself. There is also a line near the end of the book that I found especially meaningful, and in my opinion, is really at the heart of the passions we pursue:

    "The real purpose of building your dream business is to express and support the person you are in the process of becoming."

    Indeed.

    Rai Aren, co-author of the adventure novel Secret of the Sands

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted January 1, 2012

    Outstanding!

    What we think about we bring about! We must start controlling our thoughts to get what we want! One of the best books!

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  • Posted March 20, 2010

    Know & Grow your Business

    The best book for I have read to give insight to why you are developing you business, how to develope your business and the changes you must impliment in thinking and strategies for exploding your business.
    The area where most businesses fail is discussed in a way that you can recognize and change personal behavior to overcome these challenges.

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  • Posted July 17, 2009

    more from this reviewer

    I Also Recommend:

    Business or Life? This is a MUST Read Book for Success!

    "The Answer" by John Assaraf & Murray Smith is such a refreshing surprise reading for a "business" book. I was caught totally off guard as the descriptions of the book don't do it justice at all.

    I was attracted to this book, (no pun intended), by the reputation of the authors, my personal development journey and reading about the Law of Attraction, other Laws of the Universe, and their applications to my life and business. Totally well worth the investment of time, energy, and cost.

    This very attractively presented book consist of 303 well written pages, broken into 15 very digestible chapters, including four excellent Appendix's which will impress and surprise you.

    The content of this book deals directly with the application of the different Laws of the Universe, most importantly in your life and expanding to their relationship in your business. The principles shared with the reader are applicable to anyone on a personal development journey involving business or not. For someone even remotely interested in their own business or career, this book is REQUIRED reading. I can not emphasis this enough.

    I will enjoy reading this book over again as I'm positive I did not absorb the many golden nuggets shared by the authors. Make time for this book in your life and experience the revelations provided through proven application in life and not theory. You will be a better person as a result.

    Craig Mattice

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  • Posted June 6, 2009

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    I Also Recommend:

    The book is along the lines of much that we have been reading over the last couple of years. Good ideas and excellent personal anecdotes.

    We picked this book up because of some of the information that was in preliminary readings. We have two copies along with the audio version so we can get the maximum impact of the material. Good personal stories that illustrate the principles that are contained in the book. It does require that you read with an open mind, especially when the relationship with quantum physics and the "real world" are coupled together. It is consistent with our current view of the world but for some folks it will be a stretch. This will not assimilate easily into an existing cognitive or zeitgeist schema but rather will contribute to the development of a new level of accommodation. Highly recommended!

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  • Posted June 6, 2009

    more from this reviewer

    The Answer provided me with the answers to questions I did not even realize I had.

    This is a compelling, innovative, well organized, relevant, and very useful book. I was motivated and encouraged to change my thoughts, my beliefs, and consequently my reality. I recommend this book to those who are serious about growing -- their business, their ministry, and their future.

    The authors successfully illustrated so many truths, I also purchased their audio book so I would not forget the important points they brought up. I am currently listening to it in my car. EXCELLENT!

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  • Anonymous

    Posted June 23, 2008

    Absolutely Brilliant!

    Mr. Assaraf and Mr. Smith have written a book that is worthy of being placed next to the classic 'Think and Grow Rich'. The first half of the book focuses on the 'be' part of the 'be-do-have' equation of success. The second half provides fantastic real world information to become a successful entrepreneur. This book is a must read for anyone who desires making a real change in their life.

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  • Anonymous

    Posted June 13, 2008

    Outstanding!

    Being an self employed person, this book is just what I needed! Full of great information to apply NOW to change your business for the better. Great at explaining 'behind the scenes' about why it works.

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  • Anonymous

    Posted June 4, 2008

    A reviewer

    I started reading this book last night, and by the fourth chapter I was ready to throw it out the window... But I have enough self-control that I'm going to return it instead :-) The book is 100% based on the idea that your thoughts (LITERALLY!) can create anything. Some strange science experiments are cited as proof for this theory. The first 4 chapters were all reasons why, scientifically, this theory could be true. The rest of the book looks to hinge on how you can make your business better by literally creating it in your mind. This book is wayyyy out there and not my style at all. I was looking for a business book, not some scientific theory book that tries to relate a theory to business. All in all, this book honestly doesn't belong in the business/finance section... Its like selling a Brittany Spears album in a Death/Metal underground record store.

    0 out of 1 people found this review helpful.

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