The Audience Studies Reader / Edition 1

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"The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical context with specially written section prefaces and suggestions for further reading." Organized chronologically and thematically, sections address: the paradigm shift - from effects to uses and gratifications; moral panic and censorship; the active audience and reading as resistance; shifts in screen theory - the spectator and the audience; the fan and the audience; gendering the audience; internet audiences, convergence and increased levels of interactivity; and nation and ethnicity. The conclusion discusses the effects of Internet overflow and the increased level of interactivity it seems to offer.
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Product Details

  • ISBN-13: 9780415254342
  • Publisher: Taylor & Francis
  • Publication date: 12/6/2002
  • Edition number: 1
  • Pages: 368
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.88 (d)

Table of Contents

Introduction: 'It's our there somewhere': Locating the audience for The Audience Studies Reader
1 Paradigm shift: from effects to uses and gratifications
The People's Choice: How the Voter Makes Up His Mind in a Presidental Campaign (extract)
Mass Persuasion: The Social Psychology of a War Bond Drive (extract)
Analysis of the film Don't be a Sucker: A study in communication
Tendency Systems and the Effects of a Movie Dealing with a Social Problem
2 Moral panic and censorship: the vulnerable audience
Culture reconsidered
Seduction of the Innocent (extract)
The Uses of Literacy (extract)
The Newson Report
3 Reading as resistance: the active audience
The Nationwide Audience (extract)
The Practice of Everyday Life (extract)
Understanding Popular Culture (extract)
We're Here, We're Queer and We're Not Going Catalogue Shopping (extract)
4 The Spectator and the Audience: shifts in screen theory
Visual pleasure and narrative cinema
Babel and Babylon: Spectatorship in American Silent Film (extract)
Star-gazing: Hollywood Cinema and Female Spectatorship (extract)
Women Viewing Violence (extract)
5 The Fan Audience: cult tests and community
Out of the Closet and Into the Universe: Queers and Star Trek
Beatlemania: Girls Just Want to Have Fun (extract)
Histories, Fictions and Xena: Warrior Princess (extract)
Suffering and Solace: The Genre of Pain (extract)
Inside Subculture: The Postmodern Meaning of Style (extract)
6 Female Audiences: gender and reading
Reading the Romance: Women, Patriarchy and Popular Literature (extract)
Living Room Wars: Rethinking Audiences for a Postmodern World (extract)
Feminism and Youth Culture (extract)
Girl Talk: Adolescent Magazines and Their Readers (extract)
'Just a book', she said.': Reconfiguring Ethnography for the Female Reader of Sexual Fiction
7 Interpretive communities: nation and ethnicity
Enlightened Racism: The Cosby Show Audiences and the Myth of the American Dream (extract)
The Export of Meaning: Cross-Cultural Readings of Dallas (extract)
The Color Purple: Black Women as Cultural Readers (extract)
Television, Ethnicity and Cultural Change (extract)
Conclusion: Overflow and Audience
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