Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Advanced experimental design helps you get the most out of your A/B tes...