Better Influence: 10 Quick Concepts You Can Use to Persuade Others More Effectively.

Be more influential - starting today.



We all want to be more effective at influencing others. Drawing on both classic and contemporary accounts of social influence and persuasion, this handy volume outlines 10 key concepts that will help improve you own influence attempts and resist those made by others. Each concept is concisely presented in 600 words or less, making it perfect to dip into. Every section also outlines improvements you can implement easily into your day-to-day life.

Concepts...