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Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics
By Evan Stubbs
Hardcover
$60.00
By Evan Stubbs
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A practical guide to leveraging your data to spur innovation and growth
Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs ...
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