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Content Audits and Inventories: A Handbook for Content Analysis

By Paula Ladenburg Land
eBook
$24.95
By Paula Ladenburg Land
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The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more.

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Categories

ComputersInternet & World Wide WebWeb Programming/DevelopmentWeb Site DesignWeb Site ManagementContent management (Web development)