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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

By Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
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$15.00
By Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
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Are you really surprised when you hear that people don't trust marketers? After all, who wants to be considered a "target," a "demographic," or just a faceless piece of "market share"? Who wants such a relationship? What's in it for them?

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