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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

By G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown
eBook
$20.00
By G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown
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Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new.

Research shows people like new products and services. Indeed they go out of their...

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