The Brand Within [NOOK Book]

Overview

The Brand Within by Daymond John, founder and CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, Shark Tank, is the second nonfiction book in the best-selling Display of Power series. The Brand Within examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting-edge experiences in the fashion business, as well as his ...
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The Brand Within

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Overview

The Brand Within by Daymond John, founder and CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, Shark Tank, is the second nonfiction book in the best-selling Display of Power series. The Brand Within examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting-edge experiences in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.

every aspect of our lives and that in order to survive and thrive in the marketplace, consumers and aspiring professionals need to understand and nurture those relationships.
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Editorial Reviews

Barbara Corcoran
What a treat it is to sit beside Daymond John on Shark Tank! He's full of surprises, but it's no surprise that he's just as smart and funny and cutting-edge in print as he is on the set. This is a book for anyone who wants to rock their own world, the same way Daymond keeps rockin' his-and ours.
Kim Kardashian
AMAZING! The Brand Within is a great read! As I build the 'Kim Kardashian Brand" I understand the importance of aligning myself with those who reflect the same elegance, beauty, fashion, and excellence as I do. Daymond helps you to realize the importance of perception and how you convey it to the world. Building your brand never stops and after reading this book you'll be inspired to keep thriving.
Mark Burnett
The Daymond John "brand" is all about being out in front and going your own way. In The Brand Within, he gets readers thinking bout what it means to succeed in business and in life. One thing about Daymond, he takes charge, and in here, he puts his own spin on our consumer cukture and challenges us to change things up.
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Product Details

  • BN ID: 2940013057692
  • Publisher: Display of Power Publishing
  • Publication date: 2/23/2010
  • Series: Display of Power , #2
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 245
  • Sales rank: 122,217
  • File size: 3 MB

Customer Reviews

Average Rating 3.5
( 11 )
Rating Distribution

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Sort by: Showing all of 11 Customer Reviews
  • Posted November 25, 2010

    This book did not disappoint

    After reading numerous business books I figured I would give this one a try since I am a big fan of the ABC hit show The Shark Tank which Daymond John stares in. This book is the best I've read thus far!!!! I hope it comes out in audiobook. Guess what me co workers are getting for Christmas this year? You got it, copies of The Brand Within.

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  • Posted November 24, 2010

    A Must Read!!!!

    If you are a budding entreprenaur or already a business owner this book is a must read. I love how he breaks down the Tiger Woods, Oprah, Obama, and Pepsi brands. I hope he does another book because I've read this book 3 times already. Way to go Daymond!

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    Posted June 5, 2010

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