Breaking Into Commercials: The Complete Guide to Marketing Yourself, Auditioning to Win, and Getting the Job

Overview

In Breaking Into Commercials, you'll discover how to: Get the best headshots ; Create a résumé and cover letter that opens doors; Find a good agent; Fine-tune your craft ; Give auditions that result in more callbacks and jobs; Prepare for commercial shoots; Make the most of working in regional markets; Move from regional to major markets; Break into voice-over work; Cross over from modeling to commercials; Launch your child's commercial career....

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Overview

In Breaking Into Commercials, you'll discover how to: Get the best headshots ; Create a résumé and cover letter that opens doors; Find a good agent; Fine-tune your craft ; Give auditions that result in more callbacks and jobs; Prepare for commercial shoots; Make the most of working in regional markets; Move from regional to major markets; Break into voice-over work; Cross over from modeling to commercials; Launch your child's commercial career.

Terry Berland, an award-winning casting director and the former head of casting for the world's third-largest ad agency, BBDO/New York, heads her own casting company, Berland Casting, and teaches the workshop "Acting in Television Commercials" around the nation. Deborah Ouellette is an award-winning entertainment-industry photographer and writer who serves as a judge and guest speaker at regional and national modeling and talent competitions.

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Editorial Reviews

International Creative Management, Inc. - Jeff Danis
“The most comprehensive guide to commercial acting. A must-read for those exploring the field of on-camera and voice-over performance.”
Fmr. Governor and Executive Committee Member of the Academy of Television Arts and Sciences - Conrad Bachman
"Anyone who wants to be a success in this business should 'run not walk' to the nearest bookstore. The beginner will become a seasoned player, and the experienced professional will add to his or her getting the job."
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Product Details

  • ISBN-13: 9781935247098
  • Publisher: Silman-James Press
  • Publication date: 4/28/2014
  • Edition number: 3
  • Pages: 230
  • Sales rank: 365,249
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Terry Berland is an award-winning casting director and the former head of casting for the third largest ad agency in the world, BBDO in New York. She now heads her own casting company and teaches Acting in Television Commercials workshops throughout the country.

Deborah Ouellette is an award-winning entertainment-industry photographer and writer who often serves as a judge and guest speaker at regional and national modeling competitions.
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