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Business Development For Dummies

By Anna Kennedy
eBook
$17.00
By Anna Kennedy
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Growing a small business requires more than just sales

Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketi...

Categories

BusinessManagement & LeadershipStrategic ManagementManagement - General & MiscellaneousStrategic planning