The Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions

Written in a nontechnical style, this book provides practical solutions to common business forecasting problems, showing you how to think about business forecasting in the context of uncertainty, randomness and process performance.

• Addresses the philosophical foundations of forecasting
• Raises awareness of fundamental issues usually overlooked in pursuit of the perfect forecast
• Introduces a new way to think about busin...