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Business Plans for Dummies
     

Business Plans for Dummies

2.3 4
by Paul Tiffany, Steven D. Peterson
 

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Create a winning business plan with expert tips and strategies

Covers planning basics, financing, marketing, legal issues, and more

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process.

Discover how to:

  • Assess your company's

Overview

Create a winning business plan with expert tips and strategies

Covers planning basics, financing, marketing, legal issues, and more

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process.

Discover how to:

  • Assess your company's goals and objectives
  • Create a clear, precise mission statement
  • Identify customers and understand their needs
  • Differentiate your business from the competition
  • Understand budgeting and finances

Product Details

ISBN-13:
9780764576522
Publisher:
Wiley
Publication date:
12/27/2004
Series:
For Dummies Series
Edition description:
REV
Pages:
384
Sales rank:
175,399
Product dimensions:
7.40(w) x 9.30(h) x 0.78(d)

Meet the Author

Paul Tiffany is the managing director of Paul Tiffany & Associates, a Santa Rosa, California-based firm that has offered management training and consulting services to organizations throughout the world for the past fifteen years. In addition, he has taught business planning courses at some of the top business schools in the country, including Stanford, Wharton, and The Haas School of Business at the University of California, Berkeley, where he currently serves as adjunct professor. He holds an MBA from Harvard University and a Ph.D. from Berkeley. He can be reached by e-mail at tiffany@haas.berkeley.edu.

Steven Peterson is a senior partner and founder of Home Planet Technologies, a management training company specializing in hands-on software tools designed to enhance business strategy, business planning, and general management skills. He is the creator and designer of "The Protean Strategist," a state of the art computer-based business simulation. The simulation creates a dynamic business environment where participants run companies and compete against each other in a fast-changing marketplace. Each management team in the simulation is responsible for developing its own strategy, business plan, and program to make the plan work. Steven has used The Protean Strategist to add excitement, hands-on experience, teamwork, and a competitive challenge to corporate training programs around the world. He has worked with both large and small companies on products and services in industries ranging from telecommunications to financial services and from high technology to consumer goods and industrial equipment. He can be reached by e-mail at peterson@HomePlanetTech.com.

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Business Plans for Dummies 2.3 out of 5 based on 0 ratings. 4 reviews.
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