—Jane Applegate, columnist and author of 201 Great Ideas for Your Small Business
"After reading this book, you will see your business differently, because you will see the work differently...a set of new opportunities to exploit."
—Steve Moya, consultant and former senior vice president and chief marketing officer, Humana, Inc.
"Seena Sharp has done it again! This incisive book clears through the clutter that encumbers so many others on competitive intelligence. And Seena's no-holds-barred style rings true as she pierces several myths surrounding vaunted business decision-making, and the holy grail of crunching business data."
—Paul Kinsinger, Professor of Business Intelligence, Thunderbird School of Global Management
"Seena Sharp has always provided her fellow professionals and clients a fresh and insightful perspective on competitive intelligence. This book fulfills those expectations."
—Jan Herring, advisor to intelligence professionals, Meritorious Award Recipient, Society of Competitive Intelligence Professionals
"Seena's book provides the insight on competitive intelligence that all companies should embrace. The CI that Seena provided to our small manufacturing company directed a successful new product launch that would have otherwise failed."
—Brian Grabowski, CWP, a Division of Berkshire Hathaway, Inc.