Competitive Intelligence / Edition 1

Competitive Intelligence / Edition 1

by Chris West
     
 

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive

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Overview

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

Product Details

ISBN-13:
9780333786697
Publisher:
Palgrave Macmillan
Publication date:
12/07/2001
Edition description:
REV
Pages:
256
Sales rank:
1,163,427
Product dimensions:
6.40(w) x 9.30(h) x 0.80(d)

Meet the Author

Table of Contents

Competition
• Intelligence
• The Development of Competitive Intelligence
• Framework for Competitive Analysis
• Overview of Sources of Intelligence
• Secondary Sources of Intelligence
• Intelligence on the Internet
• Primary Intelligence Collection Techniques
• Market Research as a Source of Competitive Intelligence
• Analysis
• Verifying Intelligence
• Competitive Intelligence Resources
• The Intelligence Brief
• Controlling the Intelligence Collection Process
• Legal Factors and Ethical Guidelines
• Processing and Distributing Intelligence
• Measuring CI Effectiveness
• Counter Intelligence
• Deception and Misinformation

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