Data Driven: Profiting from Your Most Important Business Asset

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Data Driven: Profiting from Your Most Important Business Asset Pub. Date: 9/15/2008 Publisher: Harvard Business Review Press

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Overview

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

• The special properties that make data such a powerful asset

• The hidden costs of flawed, outdated, or otherwise poor-quality data

• How to improve data quality for competitive advantage

• Strategies for exploiting your data to make better business decisions

• The many ways to bring data to market

• Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Editorial Reviews

Data Quality Pro

...a great addition to any data quality bookshelf. Business focused, highly readable and adds some invaluable new concepts and techniques for the profession so it comes highly recommended.

Datanomic

...promises to provide insight into new strategies for profiting from quality data.

More Reviews (2) Fewer Reviews

DemandGen Report

... [Data Driven] urges all companies to make data accurate, accessible, consistent, and relevant to the task at hand whether it's scoring leads or spreading data to the sales staff.

Industry Week

By putting the right data at the center of your organization, Redman asserts, a company can dramatically reduce the uncertainty inherent in its daily business decisions, and thereby become more successful.

Product Details

ISBN-13: 9781422119129
Publisher: Harvard Business Review Press
Publication date: 9/15/2008
Pages: 272
Sales rank: 676,500
Product dimensions: 6.30 (w) x 9.30 (h) x 1.00 (d)

Meet the Author

Thomas C. Redman is President of Navesink Consulting Group and was the first to extend quality principles to data and information. He is the author of Data Quality: The Field Guide, Data Quality for the Information Age, and Data Quality: Management and Technology.

Acknowledgments     vii
Foreword     xi
Introduction     1
The Wondrous and Perilous Properties of Data and Information in Organizations     11
Data Quality
The (Often Hidden) Costs of Poor Data and INformation     35
Assessing and Improving Data Quality     53
Putting Data and Information to Work
Making Better Decisions     89
Bringing Data and Information to the Marketplace: Content Providers     111
Bringing Data and Information to the Marketplace: Facilitators     135
The Management System for Data and Information
Social Issues in the Management of Data and Information     159
Evolving the Management System for Data and Information     179
The Next One Hundred Days     207
The Ascent of Process     219
Information Technology's Support for Data and Information     223
Metadata Processes     227
Notes     235
Index     247
About the Author     257

Customer Reviews

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RolfDobelli

Posted March 9, 2009

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Practical, straightforward information management manual

This is a highly readable, thorough, credible guide to the principles of data management. Author Thomas C. Redman covers all the bases, showing readers how to improve data quality, use data to make better decisions and establish management systems that will help nearly any company get the most from its data. Few business subjects have been more abused than data management; a common misconception consigns data management to the IT department. The author shows why the data is, most appropriately, a line rather than a staff responsibility. getAbstract recommends it highly to those whose business may live or die based on the quality of its data management - and that may be your company, whether you realize it yet or not.
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Eric_S

Posted December 1, 2008

A spot-on view of the business side of data

Dr. Redman clearly knows his way around data. Data Driven is a marvelous journey into data on the move. Dr. Redman provides a smorgasbord of tips, techniques, case studies, and wisdom readers can use to improve data quality in their organizations. The Information Age has brought with it tremendous innovation and Dr. Redman zeros right in on the business side of data and how strategically improving data quality enables organizations to profit from their most important business asset: Data. Data Driven as a must-read especially for those touched by data and data quality.
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Anonymous

Posted September 10, 2008

Interesting take on the role of data

Very powerful commentary on the role data plays in business. It provides a refreshing take on how you can think of data as an asset and in turn use it to transform how your business delivers value. I would really recommend this to anyone who is open to new ideas and has a sense that data can be an asset to be leveraged as opposed to ignored.
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