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From Barnes & Noble
Pundits advise us to make decisions by following our heart or instinct, but is such irrational behavior this really wise? Co-authors Chip and Dan Heath (Made to Stick; Switch) don't think so. The Stanford professor and Duke University senior fellow maintain that our brains often lead us in the wrong direction—and they can prove the point by citing ample scientific research. To neutralize these dangerous impulses, their new book provides four principles that can set us on the path to make more informed, successful decisions in every arena of our lives.