The Disney Way: Harnessing the Management Secrets of Disney in Your Company

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More About This Book

Overview

“So useful you may whistle while you work”- Fortune

The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success.

Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's “dream, believe, dare, do” credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success.

“It was the Disney standard of imagination and engagement that inspired me so many years ago…Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”-from the new foreword by John Christensen, coauthor of the bestselling book FISH!

“This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”-Ken Blanchard, bestselling author of The One Minute Manager

What People Are Saying

Fred Wiersema
Dream. Believe. Dare. Do. These are the four pillars upon which the phenomenally successful Walt Disney Company is based. And these are the concepts that can help any business harness the magic of Disney and soar beyond the limits of traditional management. Transform your company using the magic of Disney. "As Bill and Lynn's string of successful clients attest, the principles of good management that form the Disney Way can work their magic on any organization, including yours. -- Co-author of The Discipline of Market Leaders.
Kenneth H. Blanchard
This book is all about the real magic: simulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you.

Product Details

  • ISBN-13: 9780071478151
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/28/2006
  • Edition description: Revised Edition
  • Edition number: 2
  • Pages: 256
  • Sales rank: 97,271
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.74 (d)

Meet the Author

Bill Capodagli

Together, Bill Capodagli and Lynn Jackson have been in constant demand for their “Creating the Magic with Dream, Believe, Dare, Do” seminars, and have assisted countless businesses and leaders around the world in applying the principles that have made Disney so successful.

Table of Contents

Foreword ix
Preface to The Paperback Edition xi
Preface xiii
Acknowledgments xv
1. Walt's Way 1
Dream
2. Make Everyone's Dreams Come True 15
Believe
3. You Better Believe it 33
4. Never a Customer, Always a Guest 59
5. All for One and One for All 79
6. Share the Spotlight 101
Dare
7. Dare to Dare 117
Do
8. Practice, Practice, Practice 131
9. Make Your Elephant Fly--Plan 149
10. Capture the Magic with Storyboards 165
11. Give Details Top Billing 181
Epilogue. the Magic Continues 193
Notes 205
Bibliography 209
Index 213

Customer Reviews

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Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted June 24, 2007

    Great research tool

    I went to B&N last week looking for any books about Disney for a paper I had to write. I found several but this one had the most useful information and was easy to extract information from. It has interesting points about business and good ideas for motivating people.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted November 4, 2009

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    Posted August 3, 2009

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