Disney Way: Harnessing the Management Secrets of Disney in Your Company / Edition 2

Disney Way: Harnessing the Management Secrets of Disney in Your Company / Edition 2

3.7 4
by Bill Capodagli
     
 

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ISBN-10: 0071478159

ISBN-13: 2900071478150

Pub. Date: 10/28/2006

Publisher: McGraw-Hill Professional Publishing

"Bill Capodagli and Lynn Jackson's book is all about real magic: stimulating and harmonizing the collective energy of people. " Ken Blanchard A Fortune magazine Best Business Book of the Year Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse,he also introduced corporate

Overview

"Bill Capodagli and Lynn Jackson's book is all about real magic: stimulating and harmonizing the collective energy of people. " Ken Blanchard A Fortune magazine Best Business Book of the Year Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse,he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows,the Disney companies have grown beyond anything even Walt himself could have imagined.

Now this practical,hands-on book takes an in-depth look at Disney's business philosophy and the priciples behind it,demonstrating how today's managers can successfully apply them to their own businesses no matter what the field.

A Fortune Best Business Book of the Year!

The Strategies That Built Disney and How They can Help Your Business Soar Beyond the Limits of Traditional Management

Walt Disney's dreams,beliefs,and daring launched an entertainment and marketing empire,one whose influence is felt around the world and whose success provides a dynamic model of business excellence. The Disney Way provides an in-depth examination of the Disney philosophy,and explains how to instill it in any company to achieve superior teamwork,consistent innovation,and Disney-style success.

Praise for The Disney Way:

"If you've ever wondered exactly how a cartoon rodent spawned a media empire and whether your company could learn anything from Disney's methods here's your chance to find out . . . "
Fortune

"This book is all about the real magic: stimulating and harmonizing thecollective energy of your people. What works for the world's most famous mouse can work for you. "
Kenneth H. Blanchard,Bestselling coauthor,Who Ate My Cheese? and The One Minute Manager

"As Bill and Lynn's string of successful clients attests,the principles of good management that form the Disney Way can work their magic on any organization,including yours. "
Fred Wiersma,Business strategist,Bestselling coauthor,The Discipline of Market Leaders

Product Details

ISBN-13:
2900071478150
Publisher:
McGraw-Hill Professional Publishing
Publication date:
10/28/2006
Edition description:
List
Pages:
336

Table of Contents

Forewordix
Preface to The Paperback Editionxi
Prefacexiii
Acknowledgmentsxv
1.Walt's Way1
Dream
2.Make Everyone's Dreams Come True15
Believe
3.You Better Believe it33
4.Never a Customer, Always a Guest59
5.All for One and One for All79
6.Share the Spotlight101
Dare
7.Dare to Dare117
Do
8.Practice, Practice, Practice131
9.Make Your Elephant Fly--Plan149
10.Capture the Magic with Storyboards165
11.Give Details Top Billing181
Epilogue. the Magic Continues193
Notes205
Bibliography209
Index213

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Disney Way 3.8 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
I went to B&N last week looking for any books about Disney for a paper I had to write. I found several but this one had the most useful information and was easy to extract information from. It has interesting points about business and good ideas for motivating people.
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Just amazing just wow it makes me have amazing dreams of goiing to disney D