The Everyday Entrepreneur

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More About This Book

Overview

Praise for THE Everyday ENTREPRENEUR

"Entrepreneurship. It's not just an idea, it's a lifestyle . . . A mission that can only be accomplished with focus, dedication, thoughtful planning, and above all, passion. Funny, I think I just described Rob Basso . . . Soak in the wisdom that Rob has gathered to share with you. I can't think of a better guy to write this book."—Jeff Hoffman, cofounder, Priceline.com

"Rob Basso possesses enough enthusiasm to power the nation's energy grid. Having known Rob for more than a decade, I'm fortunate to be able to tap into his boundless energy and spirit in person. Getting focused and motivated by reading The Everyday Entrepreneur might just be the next best thing."—Jed Morey, Publisher, Long Island Press

"I firmly believe that the best way to become more successful in business is by learning from the experiences of others, and the real-world stories in this book enable the reader to do just that. Unlike so many dry business books, Rob Basso has skillfully illustrated his points with entertaining and candid stories about real people and their business knowledge. This book is different—a compelling and instructive read that shouldn't be missed."—Steve Davies, Chief Executive, The Alternative Board®, Nassau

"Rob Basso has garnered wide-reaching exposure to diverse businesses in his active and accomplished career of mentoring and supporting leading entrepreneurs. His pragmatic approach and his insightful problem-solving techniques have helped executives navigate through their unique challenges and achieve their goals. As a resource, The Everyday Entrepreneur is the culmination of Basso's best practices to encourage positive results for professionals striving for success."—Nada Marjanovich, Publisher and Editor, Long Island Pulse magazine

  • The Everyday Entrepreneur
    The Everyday Entrepreneur  

Product Details

  • ISBN-13: 9781118106440
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/18/2011
  • Edition number: 1
  • Pages: 175
  • Sales rank: 479,001
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Rob Basso is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought-after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co-creator of the BusyFit DVD, and creator of BassoOnBusiness.com, a destination for business owners to get tools, strategies, and real-world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.

Table of Contents

Foreword Jeff Hoffman ix

Acknowledgments xiii

Introduction 1

1 Lemonade Stands Are Just Too Static 5

2 Take the Blinders Off 21

3 Image and Reputation Matter 39

4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me? 53

5 Foster Bold Dreams, Bolder Actions 69

6 Humble Beginnings 87

7 Diving without a Shark Cage 103

8 Fun with Risks 119

9 The Corporate Game 133

Entrepreneurial Insights 151

Afterword 159

About the Author 161

Index 163

Customer Reviews

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Sort by: Showing all of 2 Customer Reviews

  • Posted November 22, 2011

    It's a MUST READ even if you don't think it applies to your business dreams.

    I would highly recommend this book to anyone. Wherever you deem or currently are in the business world, this book is for you. The way in which the author, Rob Basso goes about sharing personal stories and experiences through the known (and not so known) ups and downs on the road to success, is relatable and influential. This book not only tells a story, but brings together the world of other renown entrepreneurs from vast fields of business. From technology to fashion, there are lessons for everyone. The case studies that are also shared makes for a unique read that totally separates it from any other book of its kind.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 31, 2012

    Rob Basso is an advocate for Small Businesses....

    Rob Basso advises from personal experiences. His Entrepreneurial Journey is Inspiring. Rob provides an honest approach to Business. This "Everyday Entrepreneur" shares his successes as well as his failures. Learn how Rob launched his Business from an Idea to Success with Ambition, Confidence & Conviction....

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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