The Everyday Entrepreneur

( 2 )

Overview

A primer for pursuing entrepreneurial ambitions and achieving success

Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

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The Everyday Entrepreneur

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Overview

A primer for pursuing entrepreneurial ambitions and achieving success

Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action.

  • Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest
  • Includes thoughtful interviews of successful individuals from diverse backgrounds

The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

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  • The Everyday Entrepreneur
    The Everyday Entrepreneur  

Product Details

  • ISBN-13: 9781118106440
  • Publisher: Wiley
  • Publication date: 10/18/2011
  • Edition number: 1
  • Pages: 175
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Rob Basso is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought-after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co-creator of the BusyFit DVD, and creator of BassoOnBusiness.com, a destination for business owners to get tools, strategies, and real-world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.

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Table of Contents

Foreword Jeff Hoffman ix

Acknowledgments xiii

Introduction 1

1 Lemonade Stands Are Just Too Static 5

2 Take the Blinders Off 21

3 Image and Reputation Matter 39

4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me? 53

5 Foster Bold Dreams, Bolder Actions 69

6 Humble Beginnings 87

7 Diving without a Shark Cage 103

8 Fun with Risks 119

9 The Corporate Game 133

Entrepreneurial Insights 151

Afterword 159

About the Author 161

Index 163

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted November 22, 2011

    It's a MUST READ even if you don't think it applies to your business dreams.

    I would highly recommend this book to anyone. Wherever you deem or currently are in the business world, this book is for you. The way in which the author, Rob Basso goes about sharing personal stories and experiences through the known (and not so known) ups and downs on the road to success, is relatable and influential. This book not only tells a story, but brings together the world of other renown entrepreneurs from vast fields of business. From technology to fashion, there are lessons for everyone. The case studies that are also shared makes for a unique read that totally separates it from any other book of its kind.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 31, 2012

    Rob Basso is an advocate for Small Businesses....

    Rob Basso advises from personal experiences. His Entrepreneurial Journey is Inspiring. Rob provides an honest approach to Business. This "Everyday Entrepreneur" shares his successes as well as his failures. Learn how Rob launched his Business from an Idea to Success with Ambition, Confidence & Conviction....

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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