Executive's Guide to Cloud Computing [NOOK Book]


Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders

In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple's iTunes became the largest music ...

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Executive's Guide to Cloud Computing

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Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders

In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple's iTunes became the largest music retailer in North America.

They all share one key strategic decision – each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality – technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures.

The Executive's Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout your enterprise, giving members of the C-suite a detailed look at:

  • Why cloud computing must be a top priority on your company's IT roadmaps
  • How the drive for scale, lower costs and greater agility is making cloud computing a fiscal and technological imperative
  • The relationship between cloud computing and other relevant IT initiatives
  • The strategic implications of cloud computing for the enterprise
  • Where to begin and how to get started integrating cloud computing into your existing operations

Now you can harness cloud computing's potential for your organization. Executive's Guide to Cloud Computing shows you how.

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Editorial Reviews

From the Publisher
“A very timely and invaluable resource for CIOs, CTOs, and Enterprise Architects ... extremely relevant information that will serve readers well now and far into the future.”
Bob Flores, President & CEO Applicology Inc., Former CTO of the Central Intelligence Agency

“The authors have done a great job in explaining the cloud concepts.  They give historical and technical background to show that cloud computing is really an evolution of numerous technologies and business strategies. It is the combination of these that enables cloud and these new business strategies to happen. This makes the fuzziness of the concept come into focus. The “technical” chapters show the CIO and Technical Architect a model for building your own strategy within the business and a path from concept to deployment with governance and business models thrown in. Darn, I keep hoping for ‘the answer’. Now my questions can dig into the real value for our enterprise and a strategy for moving forward. Great book!!!”
Dave Ploch, CIO, Novus International

“‘Executive’s Guide’ is not a code-phrase for an introductory text, but a comprehensive guide for the CIO, IT decision-maker, or project leader.  The authors, two entrepreneurs and pioneers in the field, speak from substantial real-world project experience.  They introduce the topic and related technologies, highlight cloud drivers and strategy, address relationships to existing initiatives such as Service-Oriented Architectures, detail project phases in the implementation of and evolution to cloud-based enterprise architectures, and offer many reasoned insights along the way.”
Joe Weinman, Strategy and Business Development, AT&T Business Solutions

Executive’s Guide to Cloud Computing is a crystal ball into the future of business. Not a technical treatise but an insightful explanation of how cloud computing can quickly deliver real business value. This book is an instruction manual on how to win business in this ‘born on the web’ world.”
Kevin L. Jackson, Vice President, Dataline LLC and author of Cloud Musings, http://kevinljackson.blogspot.com

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Product Details

  • ISBN-13: 9780470630501
  • Publisher: Wiley
  • Publication date: 3/25/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 304
  • Sales rank: 829,508
  • File size: 2 MB

Meet the Author

Eric A. Marks is President and CEO of AgilePath Corporation, a Service-Oriented Architecture (SOA) and Web services solutions firm. He is focused on driving executive insight, strategy, and planning, and business execution of Web services and SOA. A software and technology services veteran with seventeen years of experience with firms including PricewaterhouseCoopers, Cambridge Technology Partners, Novell, Electronic Data Systems, StreamServe, Ontos, and Square D Company/Schneider Electric, he serves on the Advisory Board of Directors for LogicLibrary, the leading software asset reuse firm, and lectures at Syracuse University's nationally recognized School of Information Studies. He is a regular columnist for Computerworld online, Managing Automation magazine, and the industry portal www.SearchWebServices.com.

Roberto (Bob) Lozano is chief strategist and founder of Appistry, Inc., a leading provider of cloud application platforms. An experienced entrepreneur with a history of building successful companies, Lozano founded and led PaylinX, a leader in the payment solutions market. He has also held management and technology positions with Southwestern Bell (now AT&T), Monsanto, and Sandia National Laboratories, has lectured on artificial intelligence as an adjunct faculty member at Washington University in St. Louis, and also founded Intelligent Computer Systems. He is a frequent speaker around the industry and blogs at www.thoughtsoncomputing.com.

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Table of Contents



A Persistent Vision.

A Little History.

Three Ages of Computing.

Broad Enablers.

Big Contributions.


I Want One of Those.

Back to the Future?



Basic Concepts: The Big Stuff.

Major Layers.

Where They Live (Deployment Models).

Geographic Location.

Datacenter Innovation.

The Quest for Green.


Much Sound and Fury . . . .

Parting Thoughts.



The Neighborhood.

Parting Thoughts.



A Survey of Cloud Implications.

Business Benefits of Cloud Computing.

Cloud-Based Business Models.

Cloud-Enabled Business Models.

Strategic Implications of Cloud Computing.

Evolving from SOA into the Cloud.

When to Do SOA versus Cloud?

Cloud Computing Adoption Obstacles.

Parting Thoughts: Things to Do Tomorrow.



Cloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success.

Cloud Adoption Lifecycle.

Cloud Adoption Lifecycle Summary.

Parting Thoughts.


Cloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture.

Cloud Industry Standards.

Standards Monitoring Framework.

A Cloud Computing Reference Model.

Exploring the Cloud Computing Logical Architecture.

Developing a Holistic Cloud Computing Reference Model.

Cloud Deployment Model.

Cloud Governance and Operations Model.

Cloud Ecosystem Model (Supporting the Cloud Reference Model).

Consumption of Cloud-Enabled and Cloud Enablement Resources.

Cloud Computing Reference Model Summary.

Cloud Computing Technical Reference Architecture.

Parting Thoughts.



Cloud Adoption Lifecycle.

Where to Begin with Cloud: Using the Cloud Adoption Lifecycle.

Where to Begin with Cloud: Deployment Model Scenarios.

Cloud Business Adoption Patterns.

Where to Begin with Cloud: Consumers and Internal Cloud Providers.

Cloud Patterns Mapped to Common Cloud Use Cases.

Parting Thoughts.


The Status Quo.

Cracks in the Monolith.

Cloud Scale.

The Core Issues.

Lessons Learned.

Solutions and Technologies: A Few Examples.

A Look Below: Need for Combined Computation/Storage.

Parting Thoughts.



Driving Scale.

Objections and Concerns.

Overwhelming Rationality.

A Natural Evolution.

Parting Thoughts.



Infrastructure as a Service (IaaS).

Platforms as a Service (PaaS).

Software as a Service (SaaS).

Systems Integrators.

Analysts and Services Providers.

Parting Thoughts.


About the Authors.


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