Great American Idea Book

Overview

Ever had a great idea, but didn't know how to turn it into a money-making reality? Whether your notion is for a film, song, book, business, or gadget, this volume will help you transform it from a dream into solid success and cold cash. Business consultant Bob Coleman, author of The New Small Business Survival Guide, and patent, trademark, and copyright lawyer Deborah Neville explain in detail the five steps to turning your idea into an income. They show you how to secure the legal rights to your idea, develop it...
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Overview

Ever had a great idea, but didn't know how to turn it into a money-making reality? Whether your notion is for a film, song, book, business, or gadget, this volume will help you transform it from a dream into solid success and cold cash. Business consultant Bob Coleman, author of The New Small Business Survival Guide, and patent, trademark, and copyright lawyer Deborah Neville explain in detail the five steps to turning your idea into an income. They show you how to secure the legal rights to your idea, develop it to the point where others will invest in it, promote it effectively, defend it legally and financially, and - best of all - profit by making the right deals. Learn to tap your ideas to power success that will change your life. See how people just like you followed the five steps to creative prosperity. From the welfare mother who became a best-selling author, to the college student who invented the waterbed, successful Americans come in every form and from every background. You can be one of them. How do you get an industrial designer to turn your bare idea into a marketable product? How do you build a recipe into a business? How do you get your art into a gallery or your songs into the hands of a top record producer? How do you land free TV advertising, get a patent, or find a great literary agent? Buy this book and find out.

Ever had a great idea, but didn't know how to turn it into concrete, profitable success? This book will help you transform that idle notion into money-spinning reality. The authors outline the five steps that you must master to turn an idea into income.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
It is difficult to think of an area that businessman Coleman ( New Small Business Survival Guide ) and patent attorney Neville do not touch on in their account of how to develop a business idea, from brainstorm to profit statement. Their general outline covers five principal steps: securing the legal rights to your idea via copyright or patent; developing the idea to attract investors; marketing the idea; defending it legally and financially against the almost inevitable suits success will bring; and profiting from the fiscal arrangements you make. Each step is elaborated with myriad details on how to make an effective presentation, find an agent if your idea involves one of the arts, choose a ``magic'' name, get inexpensive promotion and even franchise your concept. An extraordinarily helpful book. (Feb.)
Library Journal
Written by a businessman and a patent attorney, this book answers that proverbial query, ``How do I protect my idea?'' and explains how you can use copyrights, trademarks, trade secrets, licensing agreements, and so forth to do so. It also answers the ``how much'' questions, as in how much will it cost to do a record demo or get a patent. It doesn't claim to be more than an overview and should be used in conjunction with more in-depth books on the specific subjects covered. There are occasional glitches (the usefulness of mailing copyrightable material to yourself in a sealed envelope is questionable, and while the section on patents is excellent, the information on doing searching at patent depositary libraries needs correcting), but most advice seems sound. The writing is readable and upbeat, even humorous, and uses plenty of real-life examples to make its points. Recommended for collections serving small business, inventors, or the artistic community.-- Johanna Johnson, Dallas P.L.
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Product Details

  • ISBN-13: 9780393312119
  • Publisher: Norton, W. W. & Company, Inc.
  • Publication date: 12/12/1970
  • Pages: 344
  • Product dimensions: 0.77 (w) x 5.50 (h) x 8.50 (d)

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