How: Why How We Do Anything Means Everything

How: Why How We Do Anything Means Everything

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by Dov Seidman
     
 

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The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but

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Overview

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.

For almost two decades, Dov Seidman's pioneering organization, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people doing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Foreword from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance.

Divided into four comprehensive parts, this insightful book:

  • Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows
  • Provides frameworks to help you understand those hows and implement them in powerful and productive ways
  • Helps you channel your actions and decisions in order to thrive uniquely within today's new realities
  • Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance

The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innovation, and growth.

With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways.
If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, read this book and discover HOW.

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Editorial Reviews

From the Publisher
"Any book endorsed by Bill Clinton has to be worth a look.  Across its pages, moral philosopher and LRN founder Seidman argues that in our hyperconnected world, how we do things matters more than ever. The first version of how came out in 2007, but an updated version was recently released on the basis that its teaching are now even more applicable in a post-recession age. Seidman argues that the global downturn demonstrated the interconnectedness of the world in a way that we previously couldn't have begun to fathom, and the need to understand that the way we behave has ramifications for others-near and far. So what are you waiting for"? (Elite Business Magazine)

"My friend Dov Seidman has dedicated his life's work to studying how people conduct their business and their lives. As we settle into the twenty-first century with all of its unique challenges . . . it's clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."
—From the Foreword by President Bill Clinton

"Dov Seidman's How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."
Elie Wiesel, Nobel Peace Laureate

"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much."
Thomas L. Friedman, New York Times columnist

"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today's wired and transparent global economy, companies that 'outbehave' their competitors ethically will also tend to outperform them financially."
Fortune magazine

"In his book HOW Mr Seidman explained why he feels behaviour (as opposed to the more fashionable management notions of engagement or motivation) is the key to organisational success….Thought leadership, and big ideas, are rare. But here is a challenging thought for you. Outbehave, outperform, outgreen – or out you go."
The Financial Times Business Life columnist Stefan Stern

"The book has understandably received a second wind, propelled by the global economic turmoil. Books like Seidman's on the importance of trust and building and strengthening corporate reputation are being heralded as the voices of sanity."
Economic Times journalist Arati Menon Carroll

"Dov Seidman captures the power that Ray Kroc instilled in us at McDonald’s from the day he opened his first restaurant in 1955—a culture based on values puts the customer first. In today’s world, focusing on the ‘how’ is critical to accelerating momentum. HOW is required reading for anyone seeking enduring success in business or life."
Jim Skinner, CEO, McDonald’s Corporation

"In HOW, Dov Seidman takes the idea of 'success' even further, redefining it as a quest for significance. Isn't that what we all really want? To have a positive impact, to make a difference, to excel? To do that you have to achieve significance, and Seidman brilliantly shows you HOW. This book will change your life in profound ways."
–Author Marcus Buckingham

"Dov Seidman's book introduces you to the world of how in a way that will revolutionize the way you think about, assess, and experience success."
–Former Chief Learning Officer, Goldman Sachs and former head of leadership development at GE, Steve Kerr

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Product Details

ISBN-13:
9781118106372
Publisher:
Wiley
Publication date:
09/21/2011
Edition description:
Expanded Edition
Pages:
384
Sales rank:
319,546
Product dimensions:
6.32(w) x 9.22(h) x 1.23(d)

Meet the Author

Dov Seidman's professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the founder and CEO of LRN. Since 1994, LRN has helped hundreds of companies simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In 2008, LRN acquired environmental innovation firm GreenOrder. Today, LRN operates globally and reaches, works with, and helps shape winning organizational cultures inspired by sustainable values in hundreds of companies with over 20 million people working in more than 100 countries around the world. Fortune magazine called Dov the "hottest advisor on the corporate virtue circuit" and he was also named one of the "Top 60 Global Thinkers of the Last Decade" by the Economic Times. Dov became the exclusive corporate sponsor of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008. He is a Harvard Law School graduate who also earned a bachelor's and master's degree in moral philosophy from UCLA and a BA with honors in philosophy, politics, and economics from Oxford University.

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How 3.6 out of 5 based on 0 ratings. 10 reviews.
Guest More than 1 year ago
Dov Seidman respects your intelligence. Instead of ¿10 tips for ethical behavior,¿ he provides a powerful new lens for seeing and assessing contemporary business ethics. Seidman, an erudite intellectual and practical philosopher, shows that in today¿s transparent commercial environment, operating openly and morally is both honorable and economically necessary. Corporate achievement now depends far more on how you act than on what you do. With the proliferation of media outlets, the Internet, notably YouTube, and cable channels, everyone is watching. Seidman uses fascinating anecdotes, case studies and scientific research to prove that goal-driven companies must focus on openness, integrity, values and ethics. Do things right, you win do them wrong, you lose and end up exposed on the Web. Now that businesses live under the microscope, ¿on glass¿slides, flat as flat can be,¿ your company will be exposed if it cuts ethical corners. Seidman¿s well-annotated book is peppered with learned references to brilliant thinkers from Aristotle to Kierkegaard. He deftly moves from sophisticated topics, such as brain functioning, neuroeconomics and language theory, to stories about pop diva Janet Jackson, Madam Walker¿s Wonderful Hair Grower and Krazy George Henderson, madcap inventor of ¿the wave.¿ This makes the book a pure delight to read. getAbstract openly enjoyed this insightful, idealistic and practical argument for corporate transparency, collaboration, good conduct and altruism.
ofabookworm More than 1 year ago
Though perhaps not the most groundbreaking book you'll listen to all year, the audio version of How is a worthwhile listen for those interested in taking a different stance on business reading. Don't expect a how-to manual on doing the right thing or being the right kind of leader or worker or decision maker; instead, expect to reconsider a few things you've always taken for granted, and get some interesting stories on human nature -- and varying business cultures -- along the way. It's the kind of business sociology book that can be applied in business as much as in everyday life, and I believe that's what makes it more compelling than a standard how-to (or how-not-to) read, as the case may be. And as an added plus, narration by Scott Brick is spot-on.
Guest More than 1 year ago
The best business-related book I've read in quite a while.
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Guest More than 1 year ago
This book could not be a bigger waste of time. To even suggest that it is on the same level at The World is Flat is preposterous. What is even more insulting does not practice what he preaches. I know first hand the turn over rate inside his companies walls are the highest in the industry. A better title for the book would have been SCAM.
neverawastedbreath More than 1 year ago
I was left inspired and invigorated, not because I now had a new "five step" approach, but because the book resonated with my inner self. Would not the world be a better place if we just extended trust and were trust worthy! This book is a wonderful expression of hope for all of us. We all need to get our HOW's right.