It's When You Sell That Counts

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Overview

It's When You Sell That Counts, by Donald L. Cassidy. Cassidy's groundbreaking book, first published in 1991, has shown thousands of savvy investors how to determine just the right moment to sell, and how to time your transaction for maximum profit! Through illuminating and up-to-date anecdotes and actual case histories, it reveals personal hang-ups that hamper many investors until they identify and deal with them; important strategies that should be applied to every selling decision; how to acknowledge that ...
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Overview

It's When You Sell That Counts, by Donald L. Cassidy. Cassidy's groundbreaking book, first published in 1991, has shown thousands of savvy investors how to determine just the right moment to sell, and how to time your transaction for maximum profit! Through illuminating and up-to-date anecdotes and actual case histories, it reveals personal hang-ups that hamper many investors until they identify and deal with them; important strategies that should be applied to every selling decision; how to acknowledge that everyone makes mistakes, minimize your losses and move on; J. Paul Getty's contrarian approach: developing the discipline to sell when everyone else is buying; how to correctly use above-market instead of stop-loss orders; and 20 questions to focus the hold versus sell decision.
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Product Details

  • ISBN-13: 9780071589819
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/1/1996
  • Pages: 308
  • Product dimensions: 0.64 (w) x 9.00 (h) x 6.00 (d)

Table of Contents

Sect. I Roadblocks to Profitable Selling: Real Problems, Phobias, Myths, and Rationalizations 1
Ch. 1 External Roadblocks 3
Ch. 2 Hidden Reasons We Resist Selling 21
Ch. 3 Internal Rationalizations 27
Sect. II Developing the Proper Mind-Set for Profitable Sales 43
Ch. 4 Acknowledge Mistakes 45
Ch. 5 Keep a Clear Head 53
Ch. 6 Transform Denial into Action 59
Ch. 7 Require Realism to Support Hope 65
Ch. 8 Forget Your Cost Price 79
Ch. 9 Understand that You Sell the Stock, Not the Company 87
Ch. 10 Adopt Survival Tactics for the Institutional Jungle 93
Sect. III Mastering the Contrarian Approach 101
Ch. 11 Be a Contrarian 103
Ch. 12 Focus on the Time Value of Money 109
Ch. 13 Rethink That Old Buy-and-Hold Religion 119
Ch. 14 Calibrate Decision Making to Personal Emotions 131
Ch. 15 Adjust Sale Targets Rationally 139
Ch. 16 A Suggested Exercise in Self-Discipline 149
Ch. 17 Separate Selling from New Buying 155
Ch. 18 Use the Personal Diffusion Index 161
Ch. 19 Overcome Greed: Stop Chasing the Last Eighth 171
Ch. 20 Sell When It Just Feels So Good 177
Ch. 21 Sell into Price/Volume Crescendos and into Long Runs 191
Sect. IV Selling Tactics 203
Ch. 22 Differentiate Market Stock and Loner Stock Characteristics 205
Ch. 23 Use Above-Market Instead of Stop-Loss Orders 211
Ch. 24 Use Special Rules for Selling Low-Priced Stocks 219
Ch. 25 Sell Smart on Good News 231
Ch. 26 Understand How Bad the Bad News Is 237
Ch. 27 Sell on News Delays 251
Ch. 28 Selling versus Holding in a Crash 257
Ch. 29 The Hold/Sell Decision Checklist 265
Ch. 30 Summing Up: The Winner's Test 269
Appendix 279
Index 283
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