KaChing: How to Run an Online Business that Pays and Pays [NOOK Book]

Overview

Make your virtual cash register go KaChing!

The Web is a powerful "money button" that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it's difficult to figure out which internet tools are the ones that will make your virtual register go "KaChing!" It's ...

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KaChing: How to Run an Online Business that Pays and Pays

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Overview

Make your virtual cash register go KaChing!

The Web is a powerful "money button" that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it's difficult to figure out which internet tools are the ones that will make your virtual register go "KaChing!" It's also important to create an overall strategy with these tools that will maximize your time and web usage.

Fortunately Joel Comm, one of the world's leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with KaChing. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. KaChing will show you:

  • 7 web content types that work together

  • People who can help you generate content that gets hits, mailing lists, and merchandising

  • Advertising strategies that connect you with contacts, partner sites, and customers

  • YouTube, webinar, and other online video tools

  • Branding approaches that speak to your customer base

  • Search engine optimization (SEO) tips that get your web site and business more attention

With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, KaChing gives you the know-how that will build and maintain internet-generating income for years to come.

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Editorial Reviews

From the Publisher
"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)
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Product Details

  • ISBN-13: 9780470644447
  • Publisher: Wiley
  • Publication date: 5/21/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 224
  • Sales rank: 410,054
  • File size: 4 MB

Meet the Author

Joel Comm
Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.
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Table of Contents

Foreword.

Introduction—Creating Your Personal KaChing Button.

Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody.

So, Just How Easy Is It to Begin Building a Web Site?

From Blogging to KaChing.

Chapter 2 Your Uniqueness Equals Cash.

Choosing Your Niche.

The Value of Your Niche—How Keywording Can Boost the Price of Your Passion.

Niches Are Nice, but Micro-Niches Create Nicer KaChings.

You're Not That Unique—Building Your Community.

The Seven Keys to Success.

Chapter 3 Content Is Not King . . . It Is KaChing!

You Don't Have to Be a Writer to Write Valuable Content.

Seven Content Types that Go KaChing.

It's Not Just What You Say, It's How You Say It.

Ghost and Guest Writers.

Turning Your Content into KaChing.

Chapter 4 Information Products—Selling Your Knowledge.

Creating Killer Ideas for Your Information Products.

Creating the Product.

Writing Copy that Sells.

Recruiting Your Affiliate Sales Team.

Add a Shopping Cart to Your Site.

The Big Launch!

Chapter 5 Earning from Affiliate Programs.

So, What Exactly Is an Affiliate?

Choosing Merchants That Match Your Market.

Choosing the Products that People Want.

Strategies for Affiliate Success.

What The FTC's Guidelines Means for Affiliates.

Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine.

What Is a Membership Site?

What Do Online Membership Sites Have to Offer?

Pricing Your Membership: How Much Is Too Much?

Creating Your Membership Site the Easy Way.

Chapter 7 Coaching Programs.

What Is Coaching?

Strategies for Branding.

How to Do PR for Mass Impact.

Getting Started: Low-End Coaching.

Kicking It Up: High-End Coaching.

Chapter 8 Case Studies.

Content Sites.

Affiliate-Supported Sites.

Information Products.

Subscription Sites.

Branding.

Coaching.

Conclusion.

Other books by Joel Comm.

Index.

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted December 3, 2011

    Good book!

    This book is full of useful info! Its so full of info that you may need to read it more than once.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted July 22, 2010

    I Also Recommend:

    If You Buy This Book Will You Really Be Saying: "KaChing"?

    If You Buy This Book Will You Really Be Saying: "KaChing" ? Yes, this book is well written and breaks down the complex to simple steps anyone can perform. I love the approach Joel Comm takes in explaining his suggestions.


    Some of the topics he covers include:

    -- How to make money with a micro-niche.
    -- How to avoid the common failure that destroys many great website ideas.
    -- The 7 content types that go "KaChing".
    -- The keys to success explained by a proven expert.


    Joel Comm, is an expert at developing online success and he pours out a wealth of information on each page of this book. His information will make you money if you put it to practice. As an Internet entrepreneur and author, I feel confident in recommending his book to anyone that wants to make money online.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 27, 2011

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    Posted December 22, 2010

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    Posted March 4, 2012

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  • Anonymous

    Posted February 28, 2011

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