Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

Marketing in the Participation Age is based on the Intrinsic Motivation Theory that people are motivated to seek challenges, to discover new perspectives, and in doing so, the activity itself stimulates their desire to actualize their individual human potential. If a person is intrinsically motivated, they will choose to actively engage and participate and the experience will be rewarding. Social environments can be designed to facilitate and enable participation, or they can just as easily...