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Marketing Issues in Western Europe: Changes and Developments

By Erdener Kaynak
eBook
$40.99
By Erdener Kaynak
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Be prepared for the differences in marketing across European borders!

Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries...

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BusinessBusiness - General & MiscellaneousBusiness - General & Miscellaneous