The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

Overview


An inspiring case study for the next generation of start-ups by the unconventional founders of Method.

Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of...

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The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

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Overview


An inspiring case study for the next generation of start-ups by the unconventional founders of Method.

Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:

• Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals.

• Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.

• Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them.

The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

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Editorial Reviews

Publishers Weekly
Marketer Ryan and chemist Lowry were old school acquaintances who reconnected and collaborated to found the green cleaning company, Method, and brought style to the stodgy, mature market. In the 10 years of Method's existence, the two have won design, sustainability, and product awards, and nurtured the company from door-to-door sales to a ubiquitous product carried in every Target. Whatever Method's success, the method in the book is platitudinous and the tone, grating. Though some of the lessons—use company culture as a competitive advantage, incorporate your cause into your business, create advocates rather than customers, keep your advertising creative, remain nimble and fast—are solid if obvious, the high-octane bragging and exhaustive self-promotion are more likely to aggravate than to inform. (Sept.)
Kirkus Reviews

Oozing with 20-something creativity and offbeat humor, this premiere edition tells the story of two childhood friends who formed a business to revolutionize the cleaning industry.

The key is as old as capitalism itself: Find something you love, and sell it in a new and exciting way. Lowry, a climate research chemist, and Ryan, a former adman, channeled their passion for a healthy planet into a multimillion-dollar brand. They created nontoxic soap products in beer pitchers at their apartment and sold them from the back of a car. The end result was Method, a line of eco-friendly detergents and household cleaners, such as a dish soap that contains a biodegradable cleaning agent derived from corn sugars and coconut oil. But taking Method from the red to the shelves of Target stores and large profits in just ten years was not without struggle. The authors list seven "obsessions" in lieu of typical ho-hum business strategies. Their "Method humanifesto" urges would-be entrepreneurs to "look at the world through bright-green colored glasses." Design is also important, as many of Method's recycled containers are stylish and fun; in collaboration with Disney, a kids' line of soap bottles was created to resemble Mickey Mouse ears. Method's business philosophy encourages employees to "keep Method weird."

Readers will find much inspiration and advice for turning a startup concept into business reality in this atypical how-to guide.

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Product Details

  • ISBN-13: 9781591843993
  • Publisher: Penguin Group (USA)
  • Publication date: 9/15/2011
  • Pages: 272
  • Sales rank: 420,188
  • Product dimensions: 9.26 (w) x 6.24 (h) x 0.92 (d)

Meet the Author

Adam Lowry and Eric Ryan are the co-founders of Method. Ryan spent seven years in advertising and branding for companies such as Gap and Saturn before starting Method with Lowry in 2001. Lowry previously worked as a climate scientists at the Carnegie Institution of Washington and brings that focus on sustainability to the design of Method's products. They live in the San Francisco area.

Visit www.MethodHome.com

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Sort by: Showing all of 2 Customer Reviews
  • Posted October 29, 2011

    Perfect for Entrepeneurs and Big Brand CEOs alike!

    This is exactly the kind of company we wish other companies could be. Eric Ryan and Adam Lowry demonstrate seven obsessions that they follow in their company - and not just for themselves, but with all their employees. They are all about being green inside and out, and do many of the things that we wish (or have been wishing for years) that other companies would do. Definitely read this book if you're an entrepeneur looking for great ideas and inspiration. Read it if you're some bigwig CEO who thinks he knows everything about business (you're never the best - there's always room for improvement!). Or read it if you just love Method (like I do!) and want to know more about how this awesome company functions. You won't be disappointed!

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  • Anonymous

    Posted May 31, 2012

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