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Microtrends: The Small Forces Behind Tomorrow's Big Changes

By Mark Penn, E. Kinney Zalesne (Editor)
eBook
$9.99
By Mark Penn, E. Kinney Zalesne (Editor)
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The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.

"The ideas in his book will help you see the world in a new way." —Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of M...

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