The New How [Paperback]: Creating Business Solutions Through Collaborative Strategy

"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."
—Seth Godin, author of Linchpin

"The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality—leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strateg...