The Nonprofit Development Companion: A Workbook for Fundraising Success

Overview

One of the most significant factors in the success of anyfundraising program is the ability and willingness of theorganization to take the time to develop an integrated developmentplan with realistic budgets, timelines, and areas ofresponsibility.

A celebration of the nonprofit world and the individuals whodedicate their lives and their talents to serving others, TheNonprofit Development Companion: A Workbook for Fundraising Successexamines all aspects of nonprofit development ...

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Overview

One of the most significant factors in the success of anyfundraising program is the ability and willingness of theorganization to take the time to develop an integrated developmentplan with realistic budgets, timelines, and areas ofresponsibility.

A celebration of the nonprofit world and the individuals whodedicate their lives and their talents to serving others, TheNonprofit Development Companion: A Workbook for Fundraising Successexamines all aspects of nonprofit development and includesimmediately useable templates and examples in each chapter.

Divided into the ten basic elements of creating and operating arewarding program to raise friends and funds, each chapter in TheNonprofit Development Companion covers a specific element,including mission, strategic planning, case for support, andmarketing/communications.

The step-by-step guidance and practical tools in this bookthoroughly cover everything from sample mission statements,strategic and campaign planning job descriptions, sample internalcase statements, timelines, and solicitation letters to pledgeforms, data collection forms, board organizational charts, boardprofile worksheets, and much more.

The cornerstone of any effective fundraising program is a soliddevelopment program. Written by Brydon DeWitt—a leader in thefield of nonprofit development and fundraising—The NonprofitDevelopment Companion is a practical, hands-on workbook that givessupport to nonprofit professionals, volunteers, and consultants inbuilding a development program for fundraising success.

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Product Details

  • ISBN-13: 9780470586983
  • Publisher: Wiley
  • Publication date: 10/5/2010
  • Series: AFP/Wiley Fund Development Series, #194
  • Edition number: 1
  • Pages: 224
  • Sales rank: 337,316
  • Product dimensions: 6.90 (w) x 10.00 (h) x 1.00 (d)

Meet the Author

BRYDON M. DeWITT is President of DeWitt & Associates, Inc.,and has been a development professional for more than thirty-fiveyears. In addition to consulting, Mr. DeWitt has made presentationsand conducted seminars/workshops for conferees and governingboards.

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Table of Contents

The AFP Fund Development Series.

Foreword.

Preface.

Acknowledgments.

Chapter One How Does Development Mean?

Development is Marketing.

Development is Holistic.

Development Includes Fundraising.

The Development Team.

The Components of Successful Development Programs.

Chapter Two A Clear and Compelling Mission.

Creating/Re-creating Your Mission Statement.

Using the Mission Statement.

The Good, the Bad, and Ugly.

In Summary.

Chapter Three Building Ownership through Planning.

Elements of Successful Planning.

Establishing the Strategic Planning Committee.

Conducting the Strategic Planning Committee Meetings.

Managing the Plan and Achieving Your Objectives.

Planning for a Capital Campaign.

In Summary.

Chapter Four Creating the Case for Support.

The Internal Case — Basic Development Tool.

What the Internal Case Includes.

The Process of Creating the Internal Case Statement.

Tips for the Writer.

Preparing Presentational Case Materials.

In Summary.

Chapter Five Telling Your Organization’s Story.

The Definition and Purpose of Marketing.

What's in a Name?

Get to Know Your Target Audiences.

Getting the Word Out.

Using Your Available Human Resources.

Writing the Marketing and Communications Action Plan.

Internal Marketing and Communications.

Being Prepared for Crisis Management.

In Summary.

Chapter Six The Fundraising Program.

Planning to Succeed.

The Annual Fund — Acquiring, Keeping, and Growing Donors.

Raising Major Gifts.

Planned Giving — Another Way to Raise Major Gifts.

Capital Campaigns.

The Role of Special Events in Development.

Keeping the Friends You Have Made.

In Summary.

Chapter Seven Research and Recordkeeping.

“Make the Juice Worth the Squeeze”.

Where Am I, and What Do I Do?

The Continuing Process of Evaluating and Planning.

General Principles of Prospect Identification, Research, andRating.

In Summary.

Chapter Eight The Organization and Use of Volunteers.

Why Do We Volunteer?

What Volunteers Bring to Your Organization.

Methods for Developing Volunteer Involvement and Leadership.

Selecting the Right Person for the Job.

Extending the Invitation.

Recognizing and Thanking Volunteers.

Dealing with Recalcitrance.

In Summary.

Chapter Nine Building and Keeping an Effective GoverningBoard.

The Principal Functions of the Board.

Beginning to Build a Strong Board.

Creating and Guiding the Process — the “Committee onBoard Wellness”.

The CEO and the Board — Who's in Charge Here?

Keeping It in the Family — Thoughts on Board Relations.

The Special Character of Foundation Boards.

In Summary.

Chapter Ten Your Organization's REAL Chief DevelopmentOfficer.

“Trickle Down Development”.

The CEO and the Components of Development.

The CEO and the Major Gifts Program.

Providing Leadership in Stewardship.

In Summary.

Chapter Eleven The Development Professional.

If Development Professionals Are So Important, Why Aren't TheyAppreciated?

The Development Chief and the CEO.

How to Find Your Ideal Development Professional.

In Summary.

About the Author.

AFP Code of Ethics.

Donor Bill of Rights.

Index.

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