Organizational Change: Creating Change Through Strategic Communication / Edition 1

Organizational Change: Creating Change Through Strategic Communication / Edition 1

by Laurie K. Lewis
     
 

What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical, and conceptual approaches to implementers' and other stakeholders' strategic communication during change. Laurie Lewis ties together disparate literatures in management, education, organizational sociology, and communication to

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Overview

What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical, and conceptual approaches to implementers' and other stakeholders' strategic communication during change. Laurie Lewis ties together disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation.

Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student-friendly, real-life case studies including organizational mergers, governmental/nonprofit policy and procedural implementation, and technological innovation.

Product Details

ISBN-13:
9781405191890
Publisher:
Wiley
Publication date:
05/03/2011
Series:
Foundations in Communication Theory Series, #1
Pages:
312
Sales rank:
400,527
Product dimensions:
6.00(w) x 8.90(h) x 0.80(d)

Table of Contents

Introduction.

1. Defining Organizational Change.

2. Process of Communication During Change.

3. A Stakeholder Communication Model of Change.

4. Outcomes of Change Processes.

5. Communication Approaches and Strategies.

6. Power and Resistance.

7. Antecedents to Strategies, Assessments, and Interactions.

8. Stakeholder Interactions: Storying and Framing.

9. Applying the Model in Practice.

Glossary.

Index.

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