Predatory Thinking
By Dave Trott
Paperback
$23.99
By Dave Trott
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Powerful strategies for how to out-think the competition, from a great of the advertising world
Two explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack."You’re crazy, you’ll never out-run a tiger," says the other explorer."I don’t have to out-run the tiger," he replies."I just have to out-run you.""Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it—cha...






















