Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue. Or, they cut prices to raise revenue with a volume spike and discover that their profits suffer. Pricing with Confidence demolishes the conventional wisdom that there must be a trade-off between revenue and profit growth. And, it...