Radio Programming: Tactics and Strategy / Edition 1

by Eric Norberg

Overview

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.



Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Product Details

ISBN-13:	9780240802343
Publisher:	Taylor & Francis
Publication date:	05/07/1996
Series:	Broadcasting and Cable Series
Pages:	206
Product dimensions:	6.12(w) x 9.19(h) x (d)

Table of Contents

Chapter 1 The Basic Principles of Radio Programming; Chapter 2 Structuring Your Station and Creating Identity; Chapter 3 Positioning Your Station against the Competition; Chapter 4 Leading an Airstaff; Chapter 5 Music as a Programming Weapon; Chapter 6 News as a Programming Weapon; Chapter 7 Promoting Your Station; Chapter 8 Grading Your Programming Performance: What You Need to Know about Ratings; Chapter 9 Working with Your General Manager; Chapter 10 Working with Sales; Chapter 11 Working with Engineering; Chapter 12 The FCC and You; Chapter 13 Attaining Your Career Goals;

Editorial Reviews

Not the how-to recipe approach of most radio programming books, but a survey of principles that programmers can adapt and apply to improve the station's quality of service and strength in the market. Discusses creating a station identity, leading an airstaff, music and news as programming weapons, promoting the station, ratings, sales, engineering, the FCC, career goals, and other dimensions of the job. Managers can also find criteria for hiring a programmer or guiding one without stifling creativity. No bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

'Eric Norberg is one of the most intellectual radio programmers of the last 25 years. His knowledge and experience provide good tools for anyone who has radio programming ambitions', Paul Drew, Media/Broadcasting Consultant

From the Publisher