Smart Networking: Attract a Following in Person and Online


New Contacts, Greater Success, and Bigger Business

The key to unlimited opportunities for your business starts with

Smart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7.

Packed with powerful strategies tested...

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Smart Networking: Attract a Following In Person and Online

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New Contacts, Greater Success, and Bigger Business

The key to unlimited opportunities for your business starts with

Smart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7.

Packed with powerful strategies tested by years of experience, as well as real-life stories from the field, Smart Networking describes how to integrate face-to-face techniques with a strong online presence. You'll get low-cost marketing tools that are designed to expand your professional circle exponentially. Lynch will also help you to:

  • Identify the gaps in your network and develop a plan to fill them
  • Tap into existing contacts and master the art of the ask
  • Increase visibility through speaking, e-zine publishing, and blogs
  • Expand your reach with social networking tools
  • Develop a winning mindset to guide all your networking activities
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Product Details

  • ISBN-13: 9780071602945
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 11/7/2008
  • Series: SmartStart Ser.
  • Edition number: 1
  • Pages: 208
  • Sales rank: 681,371
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This company develops products, programs, and seminars that help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking.

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Table of Contents

Foreword Rick Frishman Frishman, Rick

Pt. I Connecting With One's Self: Mastering the Inner Game of Networking

Ch. 1 Leave Your Resistance at the Door: Letting Go of Beliefs That Sabotage Your Progress 11

Ch. 2 Gain a New Perspective: Fresh Insights That Can Change Your Point of View 21

Ch. 3 Be Found, Be Personable, Be Credible: Getting the Help You Need Because of the Person You Are 33

Pt. II Connecting One-To-One: Strengthening Your Core Skills and Relationships

Ch. 4 Wind Up for the Pitch: Presenting Yourself With Clarity and Conviction 45

Ch. 5 Reconnect With Raving Fans: Lining Up Support from Your Strongest Supporters 63

Ch. 6 Cultivate New Alliances: Building Bridges to New Connections 71

Ch. 7 Matter to the People Who Matter to You Seizing Opportunities to Create Value and Help Others Succeed 83

Ch. 8 Perfect the Art of the Ask: Getting Help Is Inevitable When You Ask in the Right Way 97

Pt. III Connecting One-To-Many: Opening Doors to Unlimited Opportunities

Ch. 9 Head for the Limelight: Raising Your Profile to Stand Out from the Crowd 109

Ch. 10 Blog for Business: Conversing Around Content and Showcasing Your Expertise 120

Ch. 11 Publish Your Perspectives: Staying Top of Mind and in Circulation With E-Zines 134

Ch. 12 Leverage Online Communities: Extending Your Reach With Social Networking 146

Pt. IV Connecting One, Two, Three: Taking Action With Your Own Smart Networking Plan

Ch. 13 Ready, Set, Action a One-Page Plan That Works for You 165

Conclusion: Closing Thoughts: Final Lessons and One Last Challenge 178

Bibliography 181

Index 183

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Posted February 16, 2009

    Liz Lynch nails it!

    Just when you think that you've heard and read all there is to know about networking Liz Lynch shows that there is so much more that you can learn. Her book provides insight into the how to's and why networking smarter is key in today's fast paced world. Smart Networking illustrates the how and where to network for building business relationships with real-life examples. Liz Lynch provides tools and strategies for those just starting to network as well as for those who are life long networkers who want to expand their contacts through the use of social networking tools.

    1 out of 1 people found this review helpful.

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  • Posted February 22, 2010

    Good for new networkers

    There was some interesting information on networking and the linkedIn website was new for me.
    I recommend the book but it wasn't a slamdunk.

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  • Posted January 21, 2009

    An enjoyable way to get primed, motivated and started soon - on your own terms!

    I lead Stratex, an executive coaching and consulting firm based in Manhattan, and write on leadership and career advancement for the American Management Association. Naturally, friends, family, clients and journalists ask me about networking all the time. For years, I have referred them to Liz Lynch, as she offers the most practical, elegant and lucrative advice out there. <BR/><BR/>As an executive coach and consultant, networking is essential for me on three levels. First, all of my clients derive from referrals. End of story. When you work for business, government, and nonprofit leaders executives, everything is based on reputation. Second, networking enables me to connect clients with new opportunities, thus increasing my value to them. Third, as my clients become smarter networkers, it benefits me as they introduce me to other compelling professionals.<BR/><BR/>Smart Networking is valuable on all three levels. First, within days of reading it, I already implemented some of the new practices she explains. It¿s not only the ideas, it¿s the perspective. Yes, I had a Linked In profile, but it turns out, I was only gaining part of the potential value. Second, the book presents many ways to introduce people with less work and greater impact. Third, Smart Networking is the perfect resource to encourage others to advance their networking skills. <BR/><BR/>As Liz explains with warmth and humor, what goes around comes around. This is the book I¿ll recommend for years to come. I¿ve already purchased five copies for clients and friends, and am sure to double that soon.<BR/><BR/>Here are my three cents on how to use the book to your greatest advantage.<BR/><BR/>- Take notes right in the book. There are so many great ideas in the book, that you¿re going to start generating thoughts right away. For example, in my copy, I made a note on page 128 about networking with other bloggers. That had never occurred to me. And I¿ve acted on it already<BR/>- Check out Liz¿s blog, at We can all use some reinforcing boosters - and it¿s free.<BR/>- If the shoe fits, share it! Absorb some of the lingo and share with your friends and colleagues. For example, on page 17, she acknowledges ¿Feeling awkward is normal. Before a skill can become second nature to the point that experts call `unconscious competence,¿ you¿ll often have to stumble through a period of ¿conscious incompetence.¿ Perfectly true, perfectly stated. For example, I¿ve been avoiding Facebook, but after reading what Liz says about it, have reached out to a colleague to guide me through my ¿conscious incompetence¿ phase. <BR/><BR/>If it motivated me, I'm sure you'll find some valuable, and palatable nuggets as well!

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  • Posted January 10, 2009

    more from this reviewer

    Smart Networking Recommended to Everyone

    I¿m Gary Perman, a headhunter that owns a boutique firm that provides critical management for technology companies throughout North America. <BR/>This is a great book for the novice as well as the experienced networker.<BR/>It guides the novice through step by step networking methods as well as<BR/>Gives the reasons ¿why¿ one networks and the benefits received from networking.<BR/>The experienced networker will learn some great advanced networking methods As well as pick up many nuggets of Gold to use at professional and social events, On-line, and over the phone. I¿ve been networking for years and found this book<BR/>Contains a tremendous amount of ideas I could put to use immediately.<BR/>This book is well worth your time.

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