The Social Media Reader

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Overview


With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers.  The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the ...
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The Social Media Reader

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Overview


With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers.  The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field.

Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control. 

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Editorial Reviews

From the Publisher

“Collective intelligence, shareable goods, collaborative learning, demand media: all are explained by this wonderful book, and all are embodied by it. Many of the biggest names in digital and new media studies are here in a tome ready for the classroom that collects both canonical and original work. An outstanding addition to any media scholar or enthusiast’s personal library.” -Jonathan Gray,author of Show Sold Separately

"The book already casts a broad net and brings in many treasures exploring issues around social media in so many fields. It makes for an excellent, vital read and makes a necessary to push into more thoughtful explorations on the topic."-Hyperallergic.com,

"The Social Media Reader [is] groundbreaking in both form and content: evidence of the transformative power and potential of social media."-Studies in American Culture,

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Product Details

  • ISBN-13: 9780814764060
  • Publisher: New York University Press
  • Publication date: 3/1/2012
  • Pages: 299
  • Sales rank: 800,145
  • Product dimensions: 6.00 (w) x 8.90 (h) x 1.00 (d)

Meet the Author

Michael Mandiberg is an artist and Associate Professor of Media Culture at the College of Staten Island/CUNY. He is the co-author of Digital Foundations: an Intro to Media Design and Collaborative Futures.

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Table of Contents

Acknowledgments ix

Introduction Michael Mandiberg 1

Part I Mechanisms

1 The People Formerly Known as the Audience Jay Rosen 13

2 Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production Yochai Benkler 17

3 Open Source as Culture/Culture as Open Source Siva Vaidhyanathan 24

4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software Tim O'Reilly 32

5 What Is Collaboration Anyway? Adam Hyde Mike Linksvayer kanarinka Michael Mandiberg Marta Peirano Sissu Tarka Astra Taylor Alan Toner Mushon Zer-Aviv 53

Part II Sociality

6 Participating in the Always-On Lifestyle danah boyd 71

7 From Indymedia to Demand Media: Journalism's Visions of Its Audience and the Horizons of Democracy C. W. Anderson 77

Part III Humor

8 Phreaks, Hackers, and Trolls: The Politics of Transgression and Spectacle E. Gabriella Coleman 99

9 The Language of Internet Memes Patrick Davison 120

Part IV Money

10 The Long Tail Chris Anderson 137

Part V Law

11 REMIX: How Creativity Is Being Strangled by the Law Lawrence Lessig 155

12 Your Intermediary Is Your Destiny Fred von Lohmann 170

13 On the Fungibility and Necessity of Cultural Freedom Fred Benenson 178

14 Giving Things Away Is Hard Work: Three Creative Commons Case Studies Michael Mandiberg 187

Part VI Labor

15 Quentin Tarantino's Star Wars? Grassroots Creativity Meets the Media Industry Henry Jenkins 203

16 Gin, Television, and Social Surplus Clay Shirky 236

17 Between Democracy and Spectacle: The Front-End and Back-End of the Social Web Felix Stalder 242

18 DIY Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation Ashley Dawson 257

About the Contributors 275

Index 279

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