Soft Systems Methodology: Conceptual Model Building and Its Contribution

Since its inception more than thirty years ago, the benefits of using Soft Systems Methodology for problem solving has gained worldwide recognition. Yet, despite recognising the importance of SSM, students and practitioners still experience considerable difficulty with the intellectual process involved.

Based on a lifetime experience as an academic and consultant, Brian Wilson provides guidance on how to develop a range of conceptual models across a variety of business problems. Building on...