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Switch: How to Change Things When Change Is Hard

By Chip Heath, Dan Heath
eBook
$1.99
By Chip Heath, Dan Heath
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17|
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#1 NEW YORK TIMES BESTSELLER * ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive-hailed as "witty and instructive" (The Wall Street Journal), "packed with examples and hands-on tools that will get you moving right away" (BusinessWeek)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and...

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